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Full-Time

Account Executive

Confirmed live in the last 24 hours

Vistar Media

Vistar Media

201-500 employees

Digital out-of-home advertising platform

Data & Analytics
Consumer Software

Mid

Toronto, ON, Canada

Hybrid position in Toronto.

Category
Inside Sales
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Product Management
Data Analysis
Requirements
  • Bachelor's degree.
  • 4+ years of work experience in a sales role within advertising or ad-tech, working with brands / agencies / trading desks / ad networks.
  • Experience or familiarity with programmatic, digital OOH, mobile and or location based data.
  • Strong understanding of exchanges, DSPs, SSPs.
  • Experience working at a startup or fast growing company is preferred.
Responsibilities
  • Develop prospect hit lists, and leverage existing sales relationships to maximize overall long-term value of Vistar's agency and brand relationships
  • Respond to campaign opportunities and proposals from existing and new potential clients across several verticals
  • Manage key client relationships (strategic and day-to-day) across all demand lines of business including Vistar Managed Service, Vistar Self-Service as well as omni-channel DSP partnerships
  • Work closely with the Account Management, Analytics and Product teams to understand client's success metrics and growth opportunities
  • Master the programmatic OOH industry and space

Vistar Media connects media owners with marketers in the digital out-of-home (DOOH) advertising sector, allowing for the buying and selling of advertising space on digital billboards and screens. Its platform includes a supply-side platform (SSP) for media owners and a demand-side platform (DSP) for marketers, generating revenue through transaction commissions. Vistar Media differentiates itself by offering automated, data-driven ad buying, which helps advertisers target specific audiences while maintaining broad reach. The company's goal is to improve the DOOH advertising experience for both media owners and marketers in a rapidly evolving digital landscape.

Company Stage

Series B

Total Funding

$32.8M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

16%

1 year growth

37%

2 year growth

81%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of ADstruc positions Vistar Media as a comprehensive platform in the OOH industry, potentially increasing market share and revenue.
  • The appointment of Ross McNab as Chief Revenue Officer brings proven leadership and a track record of revenue growth, which could drive global expansion.
  • The launch of retail media targeting solutions and certification programs demonstrates Vistar Media's commitment to innovation and industry leadership.

What critics are saying

  • The integration of ADstruc could present challenges in merging technologies and corporate cultures, potentially slowing down operations.
  • The competitive landscape in DOOH advertising is intensifying, with new entrants and existing players like Samsung Ads expanding their offerings.

What makes Vistar Media unique

  • Vistar Media uniquely integrates both programmatic and traditional ad scheduling capabilities, offering a comprehensive solution for DOOH advertising.
  • Their acquisition of ADstruc enhances their platform by adding traditional OOH planning and buying software, making them a one-stop-shop for all OOH needs.
  • Vistar Media's data-driven approach allows for precise audience targeting, setting them apart from competitors who may not offer the same level of personalization.

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