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Full-Time

Principal Software Engineer

Data Systems

Confirmed live in the last 24 hours

Northbeam

Northbeam

51-200 employees

Marketing intelligence platform for advertisers

Data & Analytics
Consulting

Senior, Expert

San Francisco, CA, USA + 1 more

More locations: Oakland, CA, USA

Hybrid position requiring regular in-office days in downtown San Francisco.

Category
Backend Engineering
FinTech Engineering
Software Engineering
Required Skills
Python
BigQuery
Apache Spark
SQL
Apache Thrift
Hadoop
Linux/Unix
Data Analysis
Snowflake
Requirements
  • Expert in SQL
  • Expert in Python
  • Strong understanding of Linux / UNIX networking and file systems
  • Strong understanding of Distributed data processing and analytics systems – e.g. BigQuery, Snowflake, Hadoop, Spark
  • Strong understanding of Web browser mechanics – cookies, localStorage, XMLHttpRequest, etc.
  • Strong understanding of Cloud infrastructure primitives – object stores, message queues, compute
  • Strong understanding of Observability tools – logging, metric stores, application performance and error monitoring
  • 2+ years of experience focused on data-intensive data and analytics software products.
  • 2+ years of experience working inside web analytics systems or inside adtech systems.
  • 8+ years of experience in software development.
  • Enthusiasm for collaborating with both technical and non-technical stakeholders.
  • Bachelor's degree in Computer Science or Computer Engineering.
Responsibilities
  • Expand the functionality of the large-scale number crunching systems which power the core of our marketing attribution algorithms by integrating with various data sources.
  • Build creative solutions to handle data coming from many sources (S3, SFTP, email, and more) of many different types (Parquet, JSON, CSV, Thrift) in an extensible and sustainable manner.
  • Design, implement, document, and scale customer-facing APIs, enabling customers to connect their data to Northbeam faster, decreasing the time to onboard.
  • Design, develop and maintain the data models and transformations that will enable us to accelerate product development on our core ecommerce analytics product.

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) to analyze the effectiveness of marketing efforts across various channels. The platform operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.

Company Stage

Series A

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

3%

1 year growth

-1%

2 year growth

76%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent funding rounds, including a $15 million Series A and nearly $20 million in new equity, position Northbeam for aggressive expansion and product development.
  • The addition of new metrics like shipping, discounts, refunds, and taxes enhances the platform's analytical capabilities, providing more comprehensive insights for clients.
  • Northbeam's advanced features like budget scenario recommendations and channel-by-channel revenue forecasting enable clients to make highly informed, data-driven decisions.

What critics are saying

  • The reliance on large-scale advertisers means Northbeam may be vulnerable to economic downturns that impact advertising budgets.
  • The competitive landscape in marketing intelligence is fierce, with numerous well-funded players vying for market share.

What makes Northbeam unique

  • Northbeam's integration of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) offers a comprehensive approach to understanding marketing impact, unlike competitors who may focus on just one method.
  • The platform's focus on large-scale advertisers with significant budgets allows for tailored, high-impact solutions that smaller competitors may not be able to provide.
  • Northbeam's subscription model with dedicated support from a Customer Success Manager and Media Strategist ensures personalized service, setting it apart from more generic, self-service platforms.

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