A

Accenture

Advises businesses and runs their technology

Customer Lifecycle Manager – Consent

Growth MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

  • The candidate must have at least 5 years of experience in digital and data-driven marketing; experience in lifecycle or consent/preference management is advantageous.
  • The candidate must have a strong understanding of consent management, privacy regulations, and compliance frameworks such as GDPR, PDPA, or equivalent.
  • The candidate must have MarTech literacy and experience leveraging MarTech platforms, DMPs, or CDPs; Adobe or equivalent is desirable.
  • The candidate must have experience with customer segmentation, targeting, and audience buying and management.
  • The candidate must have campaign planning and delivery experience across digital marketing channels.
  • The candidate must have strong digital and customer analytics experience and the ability to translate insights into optimization actions.
  • The candidate must have project management skills and high attention to detail.
  • The candidate must have influencing and stakeholder management skills and experience working across complex, cross-functional environments.
  • The candidate must have written and verbal communication skills.

Responsibilities

  • Own the end-to-end delivery of consent and preference management programs and ensure all customer communication practices comply with applicable privacy regulations and internal policies.
  • Support development of audience and data strategy to engage customers at the right time with the right message, leveraging MarTech platforms to power always-on consent and lifecycle communications.
  • Ensure legal and regulatory compliance of customer communications and consent-related marketing activities, and liaise with Legal and Compliance teams to approve activity plans.
  • Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify scalable and automated solutions to optimize resources and drive efficiency.
  • Use reporting and analytics to optimize consent and preference performance; identify program improvement and differentiation opportunities through ongoing monitoring of customer data and insights.
  • Partner with internal Legal, Marketing, IT, Customer, and Digital teams and external agency partners to execute the consent program in line with the plan, applying influencing and communication skills across a complex stakeholder landscape.

Desired Qualifications

  • Experience in lifecycle or consent/preference management.
  • Experience with Adobe or equivalent MarTech platforms.

About the Company

Accenture

Advises businesses and runs their technology

Accenture advises large businesses and public agencies on strategy, builds their technology systems and runs ongoing operations. Its teams connect business planning with implementation, covering areas such as cloud migration, cybersecurity and customer experience. Consultants work with clients to redesign processes, while engineers integrate software from technology partners and maintain the resulting systems for multinational organizations. Clients pay for project work or continuing services, including application support and business processes such as finance and customer service. Accenture was founded in 1989 and has its headquarters in Dublin, Ireland.

Company size
10,001+
Company stage
IPO
Headquarters
Dublin, Ireland
Founded
1989

Recently Posted Jobs

Explore more opportunities at Accenture

See more jobs