Travelodge Hotels

Invests, manages, and franchises mid-scale hotels

Digital Marketing Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeOsaka, JapanNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Business, Economics, Data Science, Mathematics, or a STEM-related field from a reputable university.
At least 3 years of relevant digital and performance marketing experience in Japan.
Familiarity with digital advertising platforms in Japan, including Google, Yahoo, Line, and Meta.
Ability to help manage end-to-end projects with measurable key performance indicator outcomes and outcome-driven results.
Attention to detail and familiarity with numbers and data-driven hypotheses.
A methodical approach and willingness to conduct rapid experiments to iterate on opportunities.
Resourcefulness and grit to address capability gaps.
Integrity and self-driven ambition to grow.
Strong data analytical skills and critical thinking.
High proficiency in Microsoft Office tools, especially Excel.

Responsibilities

Co-build and lead Travelodge Japan's yearly go-to-market digital strategy based on company strategic direction.
Plan digital and performance marketing budgets, build a return-on-investment engine, and track performance monthly.
Distribute marketing investment effectively and efficiently through appropriate partners to reach targeted customers in Japan.
Develop and unlock digital marketing channels, including social media, community platforms, affiliate models, and partnership business models in Japan.
Assist the Chief Commercial Officer and Chief Technology Officer with ad hoc projects related to building Japan's digital platform.
Represent Travelodge Asia Group in partnership marketing in Japan.
Produce regular monthly reports on return-on-investment analysis, project updates, and the Japan digital retail market.
Conduct competitor audits and in-depth analysis of cross-channel promotions, hotel competition, market demand trends, and opportunities.
Manage and audit digital marketing partners and vendors in Japan.
Manage digital and non-digital marketing investment for Travelodge Group in Japan.
Manage data tracking, marketing attribution, analysis, and reporting.
Localize and adapt the website for Japanese users to maximize conversion.
Build the search engine optimization model, foundation, and nurturing system to grow organic traffic to the Japanese-language website.
Build, expand, and grow earned-media channels across social media and community platforms in Japan.
Lead experiments and marketing partnership initiatives in Japan.

Desired Qualifications

Literacy in data scrubbing and analysis tools such as SQL, Google Analytics, Tableau, or similar tools.

We are looking for a highly analytical, passionate, and ambitious Digital Marketing Manager in Japan with a solid performance track record in growth hacking platform active user and revenue from digital platforms like e-commerce website and social commerce.

In this role, you will be responsible for growing daily and monthly active users of Travelodge website and digital proprietary booking platforms in Japan. You will be part of the HQ corporate team who build Travelodge online brand awareness among core targeted Japanese travelers. You will lead the investment and build an ideal digital marketing mix to position Travelodge hotels as leading midscale brand among Japanese digital native travelers. Reporting to headquarter in Singapore, you will work with both domestic Japan team and global team from South Korea, Philippines, Hong Kong, Indonesia, Thailand, Singapore, and Malaysia.

Ideal candidates are expected to be equipped with impeccable sense of ownership, humility to learn, and solid attention to detail. Candidate must have deep understanding about Japan online retail market especially on how Japanese travelers book their accommodation and travel needs. If you are passionate about revolutionizing travel with digital technology, and looking for a steep learning curve to grow APAC markets, you will love this rare and rewarding career opportunity.

Responsibilities :

Performance Marketing and Strategic Role

Responsible in co-building and leading Travelodge Japan Go-To-Market digital strategy based on company strategic direction on yearly basis.
Responsible in digital and performance marketing budget planning, building ROI engine and tracking performance on monthly basis.
Accountable in distributing the marketing investment effectively and efficiently with the right partners to reach to targeted customers in Japan.
Lead, develop, and unlock new digital marketing channel including but not limited to social media, community platforms, affiliate and partnership business model in Japan.
Assist CCO and CTO in ad-hoc project related to Japan digital platform building.

Market Insight and Custodian Role

Represent Travelodge Asia group for Japan partnership marketing.
Drive regular monthly reports of ROI analysis, project updates, and Japan digital retail market.
Conduct competitor audit and in-depth analysis cross channel promotion, identify hotel competition and market demand trends and opportunities.

Operational Excellence Role

Manage and audit digital marketing partners and or vendor management in Japan.
Responsible in digital and non-digital marketing investment for Travelodge group in Japan.
Responsible in managing data tracking, marketing attribution, analysis and reporting.
Responsible in website localization and adaptation for Japanese users to reach maximum conversion point.
Responsible in building SEO model, foundation and nurture system of growth for organic traffic to Japanese language website.
Responsible in building, expanding, and growing earned media channels of social media and community platforms in Japan.
Lead experiment and marketing partnership initiatives in Japan.

Requirements :

Bachelor's degree in Marketing, Business, Economics, Data Science, Mathematics, or a STEM related field from reputable universities.
Minimum 3 years of relevant experience of digital and performance marketing in Japan.
Familiarity with digital advertising platforms in Japan (Google, Yahoo, Line, Meta).
Proven track record or natural ability of help managing end-to-end project with solid KPI output, focusing on delivering outcome-driven results.
Attention to detail is a-must with familiarity with number and data-driven hypothesis.
Methodical, love rapid experiment to continuously iterate white space opportunity.
Resourceful and possess strong grit to make up for the gap.
High integrity and entrepreneurial self-driven ambition to grow.
Strong data analytical skills with critical thinking. Highly proficient in Microsoft Office Tools especially Excel. Literacy in data scrumming and analysis tools such as SQL, Google Analytics, Tableau, or similar is a BIG plus.
Excellent English and Japanese communication and collaboration skills, with the ability to work efficiently across cross-functional teams.

About the Company

Travelodge Hotels

Invests, manages, and franchises mid-scale hotels

Travelodge Hotels Asia Pte. Ltd. develops, manages, and franchises mid-scale, select-service hotels across Asia under the Travelodge brand. It uses an investor-operator model, offering acquisition, lease, management, and franchise arrangements to property owners and concentrating on city-center gateway cities. Its hotels provide modern rooms, dining and work-friendly communal spaces, self-service laundromats, and on-site gyms, supported by a regional shared services platform for finance, distribution, and technology to boost efficiency. The company aims to grow the portfolio to over 50 hotels by 2030 and differentiates itself with a single-brand, mid-scale focus and value-driven asset management across Asia.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Singapore
Founded: 2014

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