Digital Demand Strategist

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? 

At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.  

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today:  time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.

We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.

It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.

Learn about the Danaher Business System , which makes everything possible.

The Digital Demand Strategist is responsible for driving demand and funnel fill for a defined product portfolio through end‑to‑end inbound digital campaigns. This role owns the customer journey strategy from Awareness through Loyalty, aligning content, channels, and campaigns to business objectives across lead generation and eCommerce. Acting as the single digital marketing point of contact for the portfolio, this role partners closely with Product Marketing, Content, and Channel Owners (AEO/SEO, Paid Media, Website, Email, Social) to translate commercial priorities into integrated, high-impact inbound campaigns.

This position reports to the Global Digital Channels and Demand Generation Lead and is part of the Digital Team and will be fully remote.

The essential requirements of the job include:

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field. Equivalent combination of education and relevant experience will also be considered.
• 5+ years of experience in B2B demand generation, digital marketing, growth marketing, or inbound marketing, with a proven track record of driving pipeline growth, lead generation, and measurable business outcomes.
• Demonstrated expertise in developing and optimizing end-to-end customer journeys across multiple digital channels, including web, SEO/AEO, email, paid media, and social media.