Store General Manager

ZARA | General Manager (Store Lead)

Location: [Insert location]
Reporting to: Brand Manager / HR Manager

About the role

As a Zara General Manager, you own the full performance of a high-volume, fast-paced store. This is a hands-on leadership role where you balance commercial results, team performance and customer experience — often at pace and under pressure.

Zara stores move quickly. Deliveries are frequent, priorities shift daily, and strong leadership on the floor is essential. Success means staying calm, making fast decisions and keeping your team aligned and motivated.

What the role looks like day to day

• Leading from the shop floor during peak trading, high delivery volumes and operational pressure

• Setting clear daily priorities and following through consistently

• Reacting quickly to trading performance, stock flow and customer needs

• Keeping the store commercial, well presented and customer-ready at all times

• Supporting your team through busy periods, challenges and change

Key responsibilities

Commercial performance

• Own sales, productivity and profitability with clear, data-led actions

• Use KPIs and insight to react quickly and drive performance

• Deliver launches and commercial initiatives with pace and discipline

• Keep the store aligned to customer demand, best sellers and trends

Visual standards & customer experience

• Ensure strong, fast visual execution that reflects Zara’s brand and product

• Maintain a smooth, efficient customer journey (floor flow, fitting rooms, queues)

• Lead a high-energy shop floor with visible, supportive leadership

Operations & stock flow

• Ensure accurate and timely replenishment, even under pressure

• Maintain an organised stockroom to support speed and availability

• Deliver consistent standards across:

  • Cash handling

  • Security & shrinkage

  • Health & Safety

  • General store presentation

• Follow up maintenance issues through to resolution

People leadership & development

• Build an engaged, high-performing team through clear expectations

• Communicate in a way that is respectful, direct and inclusive

• Give regular feedback and manage performance early and fairly

• Recruit with a focus on behaviours, values and capability

• Develop your leaders through coaching and structured routines

• Build succession plans and progress talent consistently

Workforce planning

• Manage the hours budget transparently and effectively

• Create rotas that reflect trading patterns and operational needs

• Monitor productivity and take action quickly when performance shifts

What we’re looking for

• Proven experience leading a fast-paced, high-volume retail store

• Strong track record of delivering commercial results through people

• Confidence managing large teams, including performance conversations

• Solid operational discipline across stock, cash and compliance

• Comfortable working hands-on in a high-pressure environment

• A genuine interest in fashion, product and customer trends

How you lead

• Own it – you take responsibility and act quickly

• Stay calm under pressure – especially during peak and disruption

• Adapt fast – priorities change daily, and you keep the team aligned

• Develop people – you coach, support and create progression

• Lead with integrity – fair, consistent and respectful

Inclusion & accessibility

We are committed to building an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and experiences. If you need adjustments during the recruitment process, we will support you.