Full-Time
Director - Brand Marketing
Posted on 8/1/2025
Daybreak Games
51-200 employees
Develops and publishes online multiplayer games
Compensation Overview
$130k - $160k/yr
Washington, USA + 4 more
More locations: California, USA | Texas, USA | New York, NY, USA | San Diego, CA, USA
Hybrid
 Growth & Marketing (2) |
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- Bachelor’s degree, preferably in business, brand and marketing-related fields
- Minimum 10+ years of experience in brand management and traditional/digital marketing
- Must have 8+ years managing direct reports
- Experienced as P&L owner and ability to allocate and track marketing budgets to total spend
- Experience with working with licensed and original intellectual properties
- Demonstrated ability to multi-task and work cross-functionally with internal and external partners
- Enthusiasm and positive team work ethic is a must
- Microsoft Office Windows / Office (Outlook, Word, Excel); CRM / Email; PowerPoint; Adobe Photoshop skills required.
- Product Marketing Leadership: Oversee marketing team and all product marketing efforts including branding, advertising / paid media, social media, and influencer marketing for Daybreak’s portfolio of games. Review and approve all go-to-market plans to ensure the alignment marketing strategies with new product launches, content updates, and promotions.
- Brand Development: Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning. Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across entire game portfolio.
- Performance Measurement / P&L Responsibility: Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns. Evaluate all campaigns to ensure execution meets strategic and financial objectives. Serve as department budget owner; tracking and maintaining total spend to P&L.
- Creative Asset Management: Oversee and direct both internal and external creative teams in developing brand marketing assets, such as key art, trailers, logos, metadata, and other marketing collateral.
- Strategic Collaboration & Partner Relationships: Leader in fostering strong relationships with First Party and other partners to create new opportunities for marketing activations, promotions, and impact. Work collaboratively with studio direct reports, leadership, executive producers, and internal / external teams to establish and achieve marketing and business goals.
- Innovation and Best Practices: Drive innovation and strategic vision. Apply best practices and inspire team to seek and apply creative thinking from both within and outside the gaming industry to promote products effectively.
- Team Development: Oversee the development and mentorship of brand marketing team which includes brand marketing managers, associate brand marketing managers and marketing coordinators.
- Avid gamer, enthusiasm, and familiarity with all Daybreak Games titles
- Demonstrated success in launching commercial game products
- Experience at a major video game publisher or entertainment company
- MBA degree a plus
Daybreak Games develops and publishes massively multiplayer online games for PC and consoles. It runs long-running online worlds like EverQuest, DC Universe Online, and PlanetSide 2, monetizing through free-to-start titles with subscriptions and in-game purchases. Its structure uses dedicated studios—Darkpaw Games, Dimensional Ink Games, Rogue Planet Games—to provide ongoing content, balance, and maintenance across franchises, plus cross-platform publishing. The goal is to grow and sustain its iconic online franchises, keep titles accessible on modern hardware, and expand through strategic acquisitions and publishing partnerships.
Company Size
51-200
Company Stage
Acquired
Total Funding
$300M
Headquarters
San Diego, California
Founded
2015
Simplify's Take
What believers are saying
- EverQuest Legends solo MMO launches July 2026, attracting casual and returning players.
- Palia PS5 launch with cross-play across five platforms expands addressable market.
- Discord migration for PlanetSide 2 reduces infrastructure costs and modernizes community engagement.
What critics are saying
- EverQuest Legends cannibalizes core EverQuest subscriber base within 12-18 months.
- PlanetSide 2 forum collapse signals aging infrastructure threatening legacy titles.
- EG7 portfolio dilution starves Daybreak franchises of development resources and updates.
What makes Daybreak Games unique
- 27-year EverQuest legacy with 15 races and multi-classing system innovation.
- Portfolio spans DC Universe Online, PlanetSide 2, and Lord of the Rings Online.
- Free-to-play games-as-a-service model with premium subscriptions and cosmetics.
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Benefits
Remote Work Options
Wellness Program
Flexible Work Hours
Company News
EverQuest Legends revealed as solo-friendly MMO with beta coming soon. 8 hours ago EverQuest Legends has been officially announced, offering a new way to experience EverQuest with a focus on solo play and modern updates. Daybreak Game Company is partnering with indie studio Game Jawn on a project that aims to revisit the early days of EverQuest while making it easier to jump in today. A classic experience rebuilt with modern updates. Discover more Video Game Consoles Xbox Series Gaming Reference & Reviews EverQuest Legends pulls heavily from the original game's look and feel. It brings back classic zones, spell effects, music, and art style, aiming to recreate how EverQuest played more than 20 years ago. At the same time, it layers in modern systems. The interface has been streamlined, ability management has been updated, and a range of quality-of-life changes aim to remove some of the friction that defined older MMOs. The goal is clear: keep the nostalgia intact, but cut down on the grind and complexity that can push new players away. Solo play is a core focus. Discover more Product Reviews & Price Comparisons Sony PlayStation The biggest shift is how the game handles progression. EverQuest Legends is designed so you can play solo without hitting the usual roadblocks. You can still group up in small parties or take on raids, but the structure no longer depends on it. With stronger player builds and adjusted systems, solo players can push through content and earn high-level gear on their own. That's a major departure from the original EverQuest, which leaned heavily on group play. Flexible character builds with multi-classing. Character creation also takes a different approach. Instead of locking into a single class, you can combine up to three classes at once. Each class contributes its own stats, abilities, and spells, opening up a wide range of builds. With 15 races and hundreds of possible class combinations, the system is built around experimentation. Gear progression adds another layer. Equipment can be upgraded and modified with different effects, letting you fine-tune how your character plays. Closed beta set for April. EverQuest Legends is scheduled to launch in July 2026, with a closed beta planned for April. You can register now through the official website for a chance to get in early. That testing phase should give a better sense of how well the solo-focused design actually holds up. A different direction for EverQuest. EverQuest Legends is aimed at players who like the setting and systems but don't want to deal with the time demands of a traditional MMO. If the balance holds, it could pull in both returning players and newcomers. Co-Founder & Owner of MonsterVine. You can reach me via e-mail: [email protected]
Daybreak Games and Game Jawn announce solo-friendly game EverQuest Legends. Mar 25, 2026 - 01:28 Daybreak Games and independent development studio Game Jawn announced they are making EverQuest Legends with solo-friendly quests. The fan-driven collaboration will give players a new way to experience classic EverQuest. EverQuest Legends takes players back to the early days of the trailblazing massivley multiplayer online role-playing game (MMORPG) with restored sound and visuals and quality-of-life enhancements designed to make it more approachable for new and returning adventurers. .memberful-global-teaser-content p:last-child{ -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent); mask-image: linear-gradient(180deg, #000 0%, transparent);} Read This Article for Free
PlanetSide 2 moves to Discord! Date: 03/06/2026 The community beat. Greetings soldiers, Daybreak Game Company has a big announcement today! Daybreak Game Company is moving to Discord, officially! The current forum log-in issue has placed Daybreak Game Company in a position to shift its community space. However, this has been a decision Daybreak Game Company has thought about for some time now. Daybreak Game Company is no stranger to Discord after all, as Daybreak Game Company has worked with many awesome community members in that space before. From streamer vs. streamer events, community discord support, content creator support, planetside battles support and more! Discord has shown Daybreak Game Company that it can be a home for the planetside community and Daybreak Game Company want to make it a home for you! Speaking of Discord communities, be sure to add the existing community Discord to your list. It houses over 15k passionate PlanetSide soldiers and has been super helpful in keeping you engaged with all things PlanetSide. You can join the community Discord here: https://planetside.community/discord Learn about the official PlanetSide 2 Discord server down below! Status of existing forums. Due to a critical hardware issue with its forums, Daybreak Game Company has to make the hard decision to close it down. However, Daybreak Game Company is working to make it read-only for all your archival needs. Once and if Daybreak Game Company can make that happen, Daybreak Game Company will share the link to the existing forums on its official Discord server. But note, when that time comes, the forums will no longer be linked from its homepage and instead a new Discord link will be in its place. Log-ins and Signups to the existing forums will no longer work. Daybreak Game Company is tentatively shooting for this to happen around 3/16 so be sure to check its socials for further updates. In the meantime forum log-ins are still spotty but Daybreak Game Company will continue to monitor all conversations there until its closure on 3/16. Official PlanetSide 2 Discord server. And now the moment you all have been waiting for! Daybreak Game Company has been working on the new official Discord server and have a few ideas in mind for the transition. Upon opening day 3/16, Daybreak Game Company will mirror most of the sub forum categories from its forums over to Discord. This will provide a smooth transition for its existing forum community while welcoming new members to its new space. Daybreak Game Company will experiment with threaded conversations around key areas that its developers could use your immediate feedback on. This ranges from new features, armor sets, directives, bug fixes and more. The new Discord server will serve as your hub for all things community including official and non official community events and contests. Daybreak Game Company will announce the link on 3/16 so be sure to check back for that later! Open call for moderator support! With the opening of its Discord, Daybreak Game Company want to invite you to apply for moderatorship for its Discord server! Past experience moderating is great but don't let that stop you from applying as it is not necessary to be considered. Fill out the form below and give Daybreak Game Company all the details of your Discord moderating or other community management experiences. Some notes before you apply: * Please read the rules at the top of the application! * Make sure you input your active PlanetSide 2 account in the appropriate section of the application. * Daybreak Game Company will be reviewing applicants in the order received and will hopefully have its selections before 3/16. The wrap. Thank you for taking some time to read this article, soldier. Daybreak Game Company'll see you in your new community home very soon! - CM Mithril
EverQuest and EverQuest II expansions released. Enad Global 7 today announces that Daybreak Games has launched new content expansions for EverQuest and EverQuest II from its development studio Darkpaw Games. Both expansions give players of the pioneering online role-playing games new level caps, questlines, and zones to explore. EverQuest's latest expansion, Shattering of Ro, centers around a murder and accusations that the player characters may be behind the crime. Players will have to explore six new expansion zones to clear their names, uncovering the powerful forces behind this conspiracy. The expansion includes 49 new quests, four new missions, nine new raids, and a new race and class combination: Vah Shir Druid. EverQuest II's latest expansion, Rage of Cthurath, plunges adventurers into a nightmarish realm where survival is unlikely, and hope is all but gone. A raised level cap and myriad new questlines will help players hone their skills, but be warned: Simply maintaining one's sanity within The Void is a triumph that few will achieve. For more information on EverQuest's, Shattering of Ro, visit the official site here. For more information on EverQuest II's, Rage of Cthurath, visit the official site here. About EG7 EG7 is a group of companies within the gaming industry that develops, markets, publishes and distributes PC, console and mobile games to the global gaming market. The company employs approximately 360 game developers and develops its own original IPs, as well as acts as consultants to other publishers around the world through its game development divisions Daybreak Games, Piranha Games and Big Blue Bubble. In addition, the group's marketing department Petrol has contributed to the release of 2,000+ titles, of which many are world famous brands such as Call of Duty, Destiny, Dark Souls and Rage. The group's publishing and distribution departments Fireshine Games hold expertise in both physical and digital publishing. EG7 is headquartered in Stockholm with approximately 560 employees in 12 offices worldwide.
PlanetSide 2 Extra Life fundraising event, 2025! Date: 11/10/2025 This year gamers from all over the world unite together for a very strong cause. Children in hospitals need its help. Daybreak Game Company is excited to announce that Daybreak Game Company is launching its Extra Life Team to help give back to those in its community in greatest need. The PlanetSide 2 Extra Life Team is working towards a goal of surpassing $15,000 in donations to support Rady Children's Hospital, its local Children's Miracle Network Hospital in San Diego, CA. Daybreak is donating an initial $5,000 to kick off its fundraising, and Daybreak Game Company hope that you will consider joining or supporting its team to meet that goal together! * The largest children's hospital in California and the 6th largest in the country (based on admissions) * The only hospital in San Diego dedicated exclusively to pediatric healthcare * 92% of the region's kids * Nearly 250,000 kids per year * Use about 880,000 diapers * Give out about 280,000 bandages * Hand out more than 29,000 popsicles to patients * Go through more than 9,900 packs of crayons * Provide more than 2,900 crutches for its patients * Nearly 900 physicians * More than 1,400 nurses * 40 dogs that are on campus 5 days per week through the PetSmart Paws For Hope canine therapy program * Learn more about Rady Children's Hospital and find out how you can join the effort and make a difference in a child's life. Join its team! It's a minimal commitment to sign up - you simply promise to play games (any games!) for a total of 24 hours over the course of the month or anytime until Dec. 31st. You're welcome to join its team from any location and play for Rady Children's Hospital. Or, if you can't spare the time to participate, help out by donating or sharing the news! Every little bit helps. To join the PlanetSide 2 team, join via Extra Life's website (https://www.extra-life.org/) or click "Join our team" here. When you join as a team member, you can set your own goals, milestones, and incentives. Just set up your account, join its team and follow the links on your profile page for further instructions. If you choose to just donate instead or donate while being a team member (this can be anonymously as well), click the "Donate" button from its page and follow the instructions there. After selecting the Donate button from the team page choose any of the team members listed. Even though some team members may have reached their personal goal, you can still donate to that team member which will contribute to the PlanetSide 2 team goal of $15k. You've made it to the end of its announcement! Daybreak Game Company is proud of you, soldier. Its gift to you is a new Extra Life inspired bundle which includes the new Angelic Choir Horn and Hardlight Halo Hood Ornament. Get out there and show your support! And here are its previous Extra Life gifts which you can redeem as well! Head to the Depot and input your code from the Redeem Code menu on the left.