Area Group Sales Manager

Viceroy Hotels

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations, including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington, D.C., St. Lucia, Portugal’s Algarve, and the recently opened Sun Valley resort in Idaho.

Location

Hyatt Centric Santa Monica

Overview

The Area Group Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting and closing on assigned accounts/territory to positively impact hotel revenues.

Responsibilities

Job Description

This critical role is responsible for soliciting and generating group business, including guest room blocks, banquets, and catering revenue, within designated markets and/or business verticals. The role focuses on acquiring new group accounts while maintaining and nurturing existing relationships to meet and exceed assigned guest room and food and beverage revenue goals.

The Area Group Sales Manager is responsible for booking groups for two or more hotels. Duties include prospecting, creating proposals, communicating with clients, and negotiating contracts. This position requires a comprehensive understanding of, and proficiency in managing and using, the hotels’ sales platforms. The Area Group Sales Manager is expected to fully manage their book of business and contribute to goal achievement, both individually and as a team member. The manager must represent the brand professionally and ethically. Duties include soliciting and contracting groups and meetings within assigned markets. Candidates must possess a high level of maturity and composure, particularly when engaging with hotel clients.

Responsibilities include but are not limited to

• Prospect, quote, negotiate, and contract group business; conduct sales site visits; and maintain the sales pipeline and forecasts.
• Prepare and send requested collateral, proposals and contracts to potential clients.
• Conduct site inspections; entertain qualified potential clients in accordance with company policies.
• Respond to assigned market leads and inquiries within four hours.
• Prepare and submit required reports in a timely manner.
• Understand both monthly forecasting and the annual budget process.
• Maintain a working knowledge of all hotel operational departments to facilitate excellent client service and client acquisition.
• Maintain familiarity with meeting room setups and capacities.
• Maintain familiarity with guest room configurations and room types.
• Optimize meeting room rates.
• Maintain thorough knowledge of sales techniques, including closing and negotiating skills.
• Work with outside vendors to ensure client satisfaction for all events and groups.
• Monitor group room blocks and pickup.
• Lead hotel site inspections and client presentations.
• Handle numerous inquiry calls and walk-ins, providing information about facilities and their availability.
• Maintain a working knowledge of all sales funnel resources, including brand.com, third-party inquiries, and third-party platforms.
• Continuously design, monitor, and regulate all sales automation technology and recordkeeping to ensure accuracy, consistency, and integrity.
• Keep your immediate supervisor fully informed of all problems or matters requiring their attention.
• Demonstrate awareness of established goals for each department and the role of the sales process in achieving and/or exceeding these goals.
• Manage existing accounts and follow up with clients to solicit future business.
• Work with other departments within the hotel to provide exceptional service to clients.
• Use feedback from client evaluations to improve service and quality.
• Work varying schedules as required by the hospitality industry to reflect the business needs of the hotels, guests, or groups.
• Allocate time appropriately with an intense focus on sales goals and objectives.
• Prepare customer correspondence and internal booking reports, and maintain files.
• Participate in daily business reviews and all related operational meetings relevant to your group booking activity.
• Monitor and evaluate trends within your market segment.
• Attend community and social events and industry meetings to solicit business opportunities.
• Develop and maintain knowledge of market trends, competitors, and customers.
• Seek support and approval from your Director of Sales to resolve issues, complaints, and/or problems, ensure compliance with hotel procedures, protect against liability, and maintain customer satisfaction.

Qualifications

• College course work in related field helpful.
• Experience in a hotel or a related field preferred.
• High School diploma or equivalent required.
• Must be skilled in Windows, Company approved spreadsheets and word processing.
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
• Attend all hotel required meetings and trainings.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which include wearing nametags.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.

Benefits

Highgate offers the following benefits package for this position:

• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

Please click here for additional benefit details for the states of Washington, Colorado, and California.

Posting Date

This job opening was posted on October 16, 2026 and will remain open for at least 75 days.

Compensation: 80000 to 85000 (USD)