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Updated on 8/1/2026
Global toy, game, and entertainment company
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Hasbro is a global play and entertainment company that designs, manufactures, and markets toys, games, and branded consumer products, and it operates Hasbro Pulse, a direct-to-consumer platform for collectors and fans. Its portfolio spans brands such as Transformers, Nerf, Play-Doh, My Little Pony, Monopoly, and Magic: The Gathering, alongside collectibles tied to licensed franchises like Marvel, sold through pre-orders, in-stock drops, and the Pulse Premium membership program. What sets Hasbro apart is its ability to turn entertainment franchises and classic games into physical products, backed by a dedicated e-commerce site and mobile app built for fans. The goal is to bring the joy of play and storytelling to fans of all ages, however they choose to engage with its brands.
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Hasbro Announces Transformers 40th Anniversary and MLP Series. July 26, 2026 - 0 comments Entity definition: Hasbro's 40th Anniversary Transformers Re-Release and New My Little Pony series. Hasbro, the American toy and media conglomerate, announced a 40th-anniversary re-release of the 1986 animated film The Transformers: The Movie alongside a new animated series titled My Little Pony: Forever Friendship. The announcement, made in July 2026, addresses fan demand for high-definition restorations of classic Transformers content and introduces a fresh narrative for the My Little Pony franchise. The re-release will be available on digital platforms and select physical media, while the new MLP series will premiere on streaming services in late 2026. Dictionaries & Encyclopedias Key facts. | Attribute | Value | | Product | 40th-anniversary re-release of The Transformers: The Movie (1986) | | Format | 4K Ultra HD, Blu-ray, and digital streaming | | Release date | August 11, 2026 (digital); September 15, 2026 (physical) | | Price (MSRP) | $29.99 (digital); $39.99 (Blu-ray); $49.99 (4K Ultra HD + Blu-ray combo) | | New series title | My Little Pony: Forever Friendship | | Series premiere | December 1, 2026, on Netflix (US) and other international platforms | | Number of episodes | 26 episodes (first season) | | Target audience | Children aged 4-12 and nostalgic adult collectors | What is the Transformers 40th Anniversary Re-Release? The 40th-anniversary re-release is a digitally restored version of the 1986 animated film The Transformers: The Movie, produced by Hasbro and Sunbow Productions. It includes a new 4K transfer supervised by the original animation team, plus bonus features such as deleted scenes and a retrospective documentary. The release aims to preserve the film for a new generation while satisfying longtime fans who have sought a high-quality home video edition. According to the announcement on The Movie Blog, the restoration process took over 18 months and involved scanning the original 35mm camera negatives at 4K resolution. The film's original voice cast, including Peter Cullen (Optimus Prime) and Frank Welker (Megatron), participated in new interviews for the bonus content. The 40th-anniversary edition sold out its initial pre-order run of 50,000 units within 48 hours, according to Hasbro's press release. "We wanted to give fans the definitive version of a film that defined their childhoods," said a Hasbro spokesperson in the article. "The 4K restoration brings out details that were never visible on VHS or DVD." - The Movie Blog, July 2026 What is the new My Little Pony: Forever Friendship Series? My Little Pony: Forever Friendship is a new animated series that continues the "Friendship is Magic" era with a new generation of ponies. The series follows a group of young ponies who discover an ancient artifact that threatens to separate Equestria into isolated realms. It is produced by Hasbro's in-house animation studio and features a mix of 2D and CGI animation. The series is designed to appeal to both preschool viewers and older fans of the franchise. The first season consists of 26 episodes, each 22 minutes long. Hasbro confirmed that the show will address themes of cooperation and empathy, consistent with the brand's core values. The series has already been renewed for a second season before its premiere, based on strong pre-order toy sales and streaming platform commitments. How does this announcement fit Hasbro's strategy? Hasbro's dual announcement leverages nostalgia for the Transformers brand while expanding the My Little Pony universe to capture younger audiences. The company reported a 12% increase in collector-toy revenue in 2025, driven by re-releases of classic action figures. The Transformers re-release targets the same demographic, while the new MLP series aims to build a long-term content pipeline for streaming platforms. Blogging Resources & Services According to the article, Hasbro's CEO stated that the company is "doubling down on its most beloved IPs" to compete with other media conglomerates. The Transformers re-release is expected to generate $15 million in direct sales, while the MLP series is projected to drive a 20% increase in toy sales for the brand in 2027. Hasbro's stock rose 3.2% on the day of the announcement, reflecting investor confidence in the strategy. Who is this for? The Transformers 40th-anniversary re-release is primarily for adult collectors and fans aged 30-50 who grew up with the original film. The new My Little Pony series targets children aged 4-12 and their parents, as well as the "brony" adult fan community. Both products are also intended for retailers and streaming platforms seeking exclusive content. Hasbro's market research indicates that 68% of Transformers collectors are male, aged 35-54, with a median annual household income of $85,000. For My Little Pony, the core audience is female children aged 4-9, but the brand has a significant adult fan base that accounts for 22% of total merchandise sales. The dual release allows Hasbro to address two distinct demographics with a single marketing campaign. Common questions. Will the Transformers re-release include the original theatrical audio? Yes. The 4K restoration includes the original 1986 theatrical stereo mix, as well as a new 5.1 surround sound remix. Both audio options are available on the Blu-ray and digital releases. Is the new My Little Pony series a reboot or a continuation? It is a continuation set after the events of My Little Pony: Friendship Is Magic. The series introduces new characters while featuring cameo appearances from older ponies, such as Twilight Sparkle and Rainbow Dash. Where can I pre-order the Transformers 40th-anniversary edition? Pre-orders are available directly from Hasbro Pulse, Amazon, and major retailers like Walmart and Target. The digital version can be pre-ordered on iTunes, Vudu, and Google Play. Sources and methodology. This article is based on the original reporting published by The Movie Blog on July 15, 2026, titled "Hasbro Announces Transformers 40th Anniversary Re-Release and New MLP Series." All facts, quotes, and statistics are derived from that source unless otherwise noted. No external data was synthesized. Currency figures are in US dollars. This article was last updated on July 16, 2026.
First look at Hasbro's The Legend of Zelda figures. Not releasing until May next year. Posted: July 24, 2026 Update: Retailers have begun listing the figures locally, Vooks is not sure if these are local prices or imports but both Gamesmen and Popcultcha now have preorders open. Original Story: Last week, Hasbro announced it was teaming up with Nintendo to create toys and figures based on The Legend of Zelda, and now Vooks has its first look at them. Based on their designs from Tears of the Kingdom, there's a figure for Link, Zelda and Ganondorf. Link comes with the Master Sword and Hylian Shield, Zelda includes the Decayed Master Sword, and the beefier Ganondorf figure comes with the Gloom Sword. Link and Zelda stand 6 inches tall, or about 15 cm, Ganon is a little bigger at 19cm. Pricing is set at $24.99 USD for Link and Zelda, while Ganondorf is a little more expensive at $42.99 USD. Pre-orders start on the Hasbro Pulse site soon and will release on May 1st, 2027. Vooks'll endeavour to find out when, and if, they'll be made available in Australia. Follow Vooks on Google Add Vooks as a preferred source to see more Vooks stories in Search
New Star Wars action figures for The Black Series and The Vintage Collection revealed during Hasbro's January 2026 FanStream. Some very exciting announcements today from A Galaxy Far, Far Away! by Mike Celestino | Jan 12, 2026 9:09am (Pacific) This morning, Hasbro Pulse held its first live Star Wars FanStream of 2026, and during the 35-minute session, the popular toy company revealed some exciting new action figures for The Vintage Collection and The Black Series. More details below! Today's first reveal was a four-pack of Mos Eisley Cantina denizens for the 3 3/4-inch scale The Vintage Collection: Labria the Devaronian, Garindan the Kubaz, Chalmun the Wookiee, and Arleil Schous the Defel. Chalmun is especially exciting because he's never had an action figure produced before- he's never appeared in live-action Star Wars media, but his appearance was designed by the legendary concept artist Ralph McQuarrie. Also, you may remember Arleil Schous as being the character whose tier was not funded during the HasLab Cantina campaign, and so it's great to have him included in this upcoming four-pack, which will become available for pre-order on Wednesday, January 28th at 1:00 PM Eastern Time via the official Hasbro Pulse website. Its latest videos. Next up, another reveal for an upcoming Star Wars Retro Collection six-pack: Princess Leia in her Ceremonial Outfit from A New Hope. Moving on to The Black Series, Watto the Toydarian from Star Wars: Episode I - The Phantom Menace will be joining the six-inch scale line. He comes with some cool accessories like his datapad and chance cube, plus two different sets of wings- flying and stationary. Taun Laughing Place Inc. the Kaminoan from Star Wars: Episode II - Attack of the Clones will also be joining The Black Series, along with her datapad as well. Also joining The Black Series from Attack of the Clones is this Geonosian Warrior, which Hasbro intends as a troop-builder figure. Like Watto above, he includes a stand to pose him as though he's flying. Pre-orders for these three prequel-era Black Series figures will begin this Wednesday, January 14th via Fan Channel and Amazon sources. Today's final The Black Series reveal from Hasbro Pulse was Lord Starkiller from the hit 2008 video game Star Wars: The Force Unleashed, with six different lightsabers and alternate hands included. Pre-orders for this figure will begin on Wednesday, February 4th. You can rewatch the full January 2026 Hasbro Pulse Star Wars FanStream in the YouTube video embedded below. Watch Hasbro STAR WARS Fanstream | January 2026 | Hasbro Pulse: * The final Star Wars FanStream of 2025 also had some very cool reveals for TVC and TBS. * A fun Cupid-style Ewok is available for The Black Series just in time for Valentine's Day. * Hasbro also revealed some new Star Wars toys during MCM London Comic Con back in October.
Hasbro Pulse has announced The Real Ghostbusters Ecto-Glow Heroes Set will be an SDCC exclusive.