At least 5 years of experience in marketing, product marketing, and/or consulting within a high-tech environment.
Experience leading market segment strategy and execution.
Experience defining business benefits for technology solutions.
Strong written and verbal communication skills.
Strong attention to detail and commitment to producing quality work.
Strong time management and organizational skills.
Ability to set priorities effectively.
Proven individual-contributor and collaboration experience.
Strong problem-solving skills.
Customer-oriented approach.
Self-starting and ability to champion initiatives.
Strong cross-functional leadership experience.
Ability to collaborate with product and sales teams.
Ability to communicate effectively with peers and leaders and provide recommendations and direct feedback.
Bachelor's degree.
Responsibilities
Design and implement segment-based marketing programs to drive strategic network revenue.
Work with Product Management, Sales, Go-To-Market, Operations, Demand Generation, and the broader Marketing organization to design, implement, and manage marketing programs.
Drive offers and transform market awareness of the client as a technology leader and innovator.
Frame and design retention, acquisition, and upsell plans and programs, including channel extensions.
Work with Product Management to ensure the portfolio is competitively priced and positioned to elevate the client's market brand and revenue results.
Drive year-over-year revenue growth.
Use business analytics, industry insights, and competitive insights to develop differentiation that drives sales.
Understand and articulate the interconnections of a marketing practice and develop an understanding of multiple sales channels, product stakeholders, and peer organizations for marketing program execution.
Link the client's Strategic Services with customers' desired business outcomes across vertical segments and horizontally.
Deliver internal and external presentations, strategize with key business leaders and technology partners, and interact frequently with senior executives in the client's Marketing and Sales organizations.
Desired Qualifications
Master's degree.
The primary role of this Contractor Position is to design and implement segment based marketing programs driving strategic network revenue for Client. This lead will work directly with the following extended partners to design, implement and manage said programs: Product Management, sales, Go-To-Market, operations, demand generation and the broader marketing organization. The Product Marketing Manager will be accountable for driving both offers and to transform market awareness of Client as a technology leader and innovator. This position is charged with framing and designing appropriate retention, acquisition, and upsell plans and programs with extension into the Channels. This position will work with Product Management to ensure the portfolio is priced competitively and positioned to elevate Client’s market brand and revenue results. The primary objective is to drive YOY revenue growth. The incumbent will use business analytics, industry and competitive insights to develop a differentiation point for Client to drive sales.
The contractor must be able to understand and effectively articulate the interconnections of a marketing practice and must be able to develop an understanding of the multiple sales channels, product stakeholders and peer organizations for marketing program execution.. The contractor must be able to link Client Strategic Services with customers desired business outcomes both in the vertical segments and horizontally. This is a highly visible role that includes both internal and external presentations, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within Client Marketing and Sales organizations.
KNOWLEDGE, SKILLS AND ABILITIES
5-7 years’ experience in marketing, product marketing, and/or consulting within a high-tech environment
Experience leading market segment strategy and execution.
Experience defining business benefit to technology solutions.
Persuasive written and verbal communicator.
Strong attention to detail and commitment to producing quality work.
Excellent time management, organizational and leadership skills.
Able to set priorities effectively.
Proven individual contributor and collaborator.
Strong problem solver. Positive, energetic, creative thinker.
Customer-oriented
Self-starter and strong champion.
Other:
Strong cross-functional leadership experience
Strong ability to work collaboratively with product and sales teams
Able to communicate effectively with peers and leaders and provide recommendations and direct feedback
EDUCATION AND CERTIFICATIONS • Education: Bachelor’s Degree, Master’s Degree preferred