In PersonIn-office role at the Dallas headquarters.
Social MediaSocial Media Strategy & Management
About the job
Requirements
At least 4 years of professional experience in social media strategy and execution at a sports media company or a major national brand in entertainment or sports.
A proven track record of growing audiences and driving measurable brand awareness on X, Instagram, TikTok, and Facebook in a fast-paced digital media environment.
Experience working with podcasters or video-first content creators and YouTube talent.
Leadership experience managing a small team while continuing to work as a high-output individual contributor.
Expert-level knowledge of social media best practices, trends, algorithms, and tools, including scheduling platforms, analytics dashboards, and creative software such as CapCut, Adobe Premiere, Photoshop, or Canva.
Passion for sports, including the NFL, NBA, and college football, and a strong understanding of fan culture, memes, live events, and real-time engagement.
Strong writing, copywriting, and creative storytelling skills to capture an energetic, conversational, and fan-first voice.
Ability to work in a deadline-driven environment with flexible hours, including evenings, weekends, and live sports coverage.
Responsibilities
Develop and execute social media strategies to increase brand awareness, follower growth, engagement, and reach across X, Instagram, TikTok, and Facebook.
Partner with on-air hosts, producers, and talent across more than 50 team-specific shows to create, schedule, and optimize promotional campaigns, clip distribution, teasers, live reactions, and cross-platform content on company, show-specific, and personal social channels.
Own the company-wide social media vision; set platform-specific goals, content calendars, posting cadences, and performance benchmarks; and track platform algorithm changes, emerging trends, and best practices in sports and entertainment social media.
Lead and develop a small social media team, provide hands-on coaching and content feedback, and conduct performance reviews.
Create original social content, including copy, graphics, short-form video edits, captions, polls, and live sessions; monitor real-time trends and conversations; engage with fans; and manage community responses during live shows and major sports events.
Analyze reach, engagement, conversions, and audience growth across platforms using native analytics and third-party tools, and turn insights into strategies to improve results.
Collaborate with video production, on-air talent, editorial, and marketing teams to align social content with live streams, breaking news, and the overall brand voice.
Desired Qualifications
Experience in sports media, sports gambling, fantasy sports, or live sports streaming environments.
A bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
A portfolio of successful social campaigns with measurable results, such as growth charts, engagement rates, or case studies.
Chat Sports has rapidly grown into one of the leading sports media brands on YouTube. What started with just 3 shows in 2019 has exploded into 51 shows and 50 million+ monthly viewers. Our mission is simple: inform and entertain by delivering unfiltered, high-energy content for the most passionate fans in sports. If you apply, please familiarize yourself with our shows on YouTube that can be found here.
The opportunity: We’re looking for a driven, creative, and strategic Social Media Manager to own and elevate our brand presence across X, Instagram, TikTok, and Facebook. This is a high-impact leadership role where you will lead company-wide social strategy while rolling up your sleeves as an individual contributor.
You’ll work hand-in-hand with our CEO and Chief Product Officer and with the hosts of our 50+ YouTube shows to turn every episode, highlight, and breaking story into viral moments that grow our audience and strengthen fan loyalty. If you’ve successfully run social media for a major sports media brand, competitor network, or high-growth digital entertainment company, this is your chance to join one of the fastest-moving teams in sports media.
Key responsibilities: - Drive Brand Awareness & Growth: Develop and execute comprehensive social media strategies to significantly increase brand awareness, follower growth, engagement, and reach on X, Instagram, TikTok, and Facebook - Content Marketing for 50+ YouTube Shows: Partner closely with on-air hosts, producers, and talent across our expanding lineup of team-specific shows (NFL, NBA, college football). Create, schedule, and optimize promotional campaigns, clip distribution, teasers, live reactions, and cross-platform content to market individual shows and their hosts on company, show-specific, and personal social channels - Lead Company-Wide Social Strategy: Own the overall social media vision for Chat Sports. Set platform-specific goals, content calendars, posting cadences, and performance benchmarks. Stay ahead of platform algorithm changes, emerging trends, and best practices in sports and entertainment social media - Team Leadership & Management: Lead and develop a small, high-performing social media team. Provide hands-on coaching, content feedback, and performance reviews while fostering a collaborative, fast-paced culture - Individual Contributor Excellence: Actively create original social content (copy, graphics, short-form video edits, captions, polls, and live sessions), monitor real-time trends and conversations, engage directly with fans, and manage community responses during live shows and major sports events - Performance Tracking & Optimization: Analyze key metrics (reach, engagement, conversions, audience growth) across all platforms using native analytics and third-party tools. Turn insights into actionable strategies that continuously improve results - Cross-Functional Collaboration: Work seamlessly with video production, on-air talent, editorial, and marketing teams to ensure social content aligns with live streams, breaking news, and overall brand voice
What you bring (Required qualifications): - 4+ years of professional experience in social media strategy and execution at a sports media company or a major national brand in entertainment/sports - Proven track record of growing audiences and driving measurable brand awareness on X, Instagram, TikTok, and Facebook in a fast-paced digital media environment - Experience working with podcasters or video-first content creators/YouTube talent - Strong leadership experience managing a small team while still thriving as a high-output individual contributor - Expert-level knowledge of social media best practices, trends, algorithms, and tools (including scheduling platforms, analytics dashboards, and creative software like CapCut, Adobe Premiere, Photoshop, or Canva) - Passion for sports (NFL, NBA, college football) and a strong understanding of fan culture, memes, live events, and real-time engagement - Excellent writing, copywriting, and creative storytelling skills with the ability to capture Chat Sports’ energetic, conversational, and fan-first voice - Ability to thrive in a dynamic, deadline-driven environment with flexible hours (including evenings, weekends, and live sports coverage)
Preferred qualifications: - Experience in sports media, sports gambling, fantasy sports, or live sports streaming environments. - Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience). - Portfolio of successful social campaigns with measurable results (growth charts, engagement rates, case studies)
What you get: - The opportunity to grow our brand voice and reach outside of YouTube and take your best ideas and social media strategies and out them to work at scale - Competitive salary + full benefits (health, dental, vision, 401k, PTO) - Daily team lunches on us - because nobody creates top sports content on an empty stomach - A high-energy, collaborative environment filled with big personalities and big ideas
How to Apply: Submit your resume and a strong cover letter explaining why you’re the right fit, along with: - Links to your best social media campaigns or posts - Links to your social media profiles or accounts you’ve previously managed
Apply right here in this post. Expect multiple rounds of interviews and the opportunity to put together a presentation for your plan and vision for the role.