Conversion Rate Optimization Specialist

We’re Looking For A: Conversion Rate Optimization Specialist (CRO) to be responsible for the day-to-day support and creation of CRM related Customer Acquisition marketing campaigns. Responsible for ensuring quality control before deployments, structuring A/B tests, and analyzing data to provide recommendations to the Customer Acquisition team to improve future campaigns. Develop funnels to optimize customer satisfaction, engagement, retention, and compliance. Core responsibilities will include testing, iterating, and driving performance of our Front End Sales Funnels through A/B Testing and project management.

Location: Remote (Woodland Hills, CA)

What You’ll Be Doing:

• Drive Front End Sales Funnel Performance through A/B Testing.
• Partner with cross-functional teams to design, develop, and recommend changes based on winning test results -  including: Marketing, Video Editing, IT, and Design.
• Strive to improve internal KPIs, including but not limited to CVR, AOV, LTV, and Subscription Rates.
• Create online sales funnels in Salesforce CRM through record creation and management, and keep funnels up to date with new wins.
• Drive big initiatives such as new funnel types, product launches, and department-wide updates.
• Analyze performance metrics and test data to both implement meaningful tests and appropriately calling winners.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
• Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
• Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
• Help create initial, quarterly, and monthly reports based on test results and other ongoing initiatives.
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
• Contribute to the development and improvement of the team’s processes and strategies.
• Perform other duties as assigned.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Creative thinking, excellent organization skills, high attention to detail, and the ability to build strong relationships and exercise excellent follow-up
• Ability to independently organize and implement several multi-step projects at once, including being familiar with JIRA and basic project management 
• Strong understanding of website content management systems, including major e-commerce solutions
• Demonstrates competence in clear, concise communication, particularly when managing tight deadlines
• Work efficiently within a fast-paced, results-driven environment
• Must have a robust willingness to learn, support, and actively participate in the growth of the business
• Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world
• 2-3 years of experience managing and optimizing eCommerce or direct-to-consumer websites (i.e., content, deliverability, testing, and data)
• Experience with A/B Testing 
• Experience in cloud-based CRM solutions is a plus (Salesforce, Hubspot, etc).
• Experience with Google Drive, high competency with Google Sheets
• 3-5  years' experience managing and optimizing eCommerce or direct-to-consumer websites (i.e., content, deliverability, testing, and data) preferred
• Segmentation experience preferred
• Basic HTML/CSS proficiency preferred
• Analytics (Google Analytics), BI tools (RILL) and data visualization (Tableau) experience preferred
• Preferred Licensure/Certification:
  
  • Project Management
  • UX / UI Design
  • AI for eCommerce
• Bachelor’s Degree in Marketing or related field

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. 
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. 
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range is $68,400 - $91,300, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. 

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

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