Roger Healthcare
AI-powered home health documentation platform
Marketing Lead - Content, Brand & Growth
About the job
- The candidate should have 7 or more years of marketing experience.
- The candidate should be able to create polished marketing assets from ambiguous ideas with minimal guidance.
- The candidate should be able to speak with users, extract insights, and turn them into content.
- The candidate should be comfortable owning end-to-end deliverables and being accountable for outcomes.
- Own strategy and execution across brand, content, and demand generation.
- Design marketing materials such as case studies, flyers, one-pagers, and decks.
- Create product marketing content, including demos, feature launches, and videos.
- Produce blogs, search engine optimization-driven content, and white papers.
- Build thought leadership content around artificial intelligence, healthcare, and the team.
- Develop sales enablement materials for account executives and sales development representatives.
- Write narratives grounded in user stories and outcomes.
- Run outbound and nurture email campaigns.
- Execute paid acquisition experiments.
- Manage all social channels.
- Lead webinar planning, execution, and content.
- Drive conference strategy, including lead lists, dinners, and campaigns.
- Improve website content and search engine optimization performance.
- Experiment with new lead channels and user advocacy motions.
- Partner with Customer Success on customer delight programs, including gifts, spotlights, and social proof.
About the company
Roger Healthcare builds an AI-powered platform for the home healthcare industry that helps clinicians with documentation and charting by allowing them to dictate notes through a voice interface. The product works as a SaaS service where clinicians speak notes, which the AI transcribes and structures into clinical documentation and charts, reducing time spent on administrative tasks and increasing time available for patient care. The company differentiates itself by focusing specifically on home health agencies and their licensed clinicians, offering specialized healthcare AI for charting and documentation, with roots from Cornell University and venture backing. Its goal is to improve clinician efficiency and patient care by automating administrative work and expanding access to AI-assisted clinical documentation in the home-health sector.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2023
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Simplify's Take
What believers are saying
- Roger is still hiring multiple senior engineers in July-August 2026, signaling growth.
- Customer-story marketing shows at least one agency publicly validating measurable time savings.
- The company sits in a growing home-health automation niche with workflow-heavy reimbursement pain.
What critics are saying
- Lime Health, Enzo, Apricot, and WellSky crowd home-health documentation in 2026.
- Roger's last visible financing is only $200K, limiting sales and compliance runway.
- If accuracy slips in OASIS workflows, agencies will abandon it after one bad rollout.
What makes Roger Healthcare unique
- Cornell-born Roger targets home-health OASIS documentation, not generic medical scribes.
- Its product syncs with EMRs and auto-fills referral data during visits.
- Roger claims 80% time savings and 75% documentation cuts at New Day Healthcare.
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Health Insurance
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