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Nestle

Global branded foods and beverages producer

Consumer & Market Intelligence Manager

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeMontreal, QC, Canada

About the Job

Requirements

  • A university degree in marketing, business, statistics, management, analytics, or a related field.
  • At least 10 years of experience in strategic insights, marketing analytics, business intelligence, or consumer and market research.
  • At least 5 years of people-management experience, with a track record of building, coaching, and developing high-performing teams.
  • Demonstrated success leading complex research and analytical initiatives and turning findings into executive-level recommendations and measurable action.
  • Strong expertise in category management and consumer panels, including at least 3 years with Nielsen Answers; experience with NPD, Stackline, and other panels is an asset.
  • Strong command of qualitative and quantitative research, panel data, forecasting, dashboarding, and data visualization.
  • Strong expertise in marketing mix modelling, media analytics, and marketing effectiveness measurement, such as MMM, attribution, and media lift measurement.
  • Strong knowledge of Microsoft Office and dashboarding software, including Excel, PowerPoint, and Power BI.
  • Deep understanding of Canadian consumers, customers, regions, and channels; experience in coffee, consumer goods, retail, e-commerce, or B2B environments is valued.
  • Proven ability to influence senior and cross-functional stakeholders, constructively challenge assumptions, and manage multiple priorities in a fast-paced environment.
  • A strategic and curious mindset, sound judgment, intellectual rigor, integrity, and comfort operating in ambiguity.
  • Working knowledge of research ethics, privacy, responsible AI, data quality, supplier governance, and budget management.
  • Bilingual English and French language skills are required for collaboration with stakeholders across the Canadian market and/or worldwide.

Responsibilities

  • Advise the Management Committee and commercial teams by connecting market, consumer, customer, and competitive evidence to clear priorities and growth choices.
  • Lead high-impact strategic projects, frame ambiguous business questions, integrate multiple data sources, and recommend practical actions.
  • Shape annual planning, forecasts, business reviews, innovation, portfolio, media, channel, acquisition, and profitability decisions.
  • Own and drive the advanced Marketing Mix Modelling program in the market, delivering actionable insights and recommendations to optimize campaigns and overall marketing investment.
  • Own the B2C and B2B consumer research roadmap, select appropriate qualitative and quantitative approaches, and activate learning across the organization.
  • Monitor the Canadian coffee industry and competitor activity across pricing, promotion, communication, distribution, innovation, and emerging trends.
  • Translate complex analysis into concise executive narratives, presentations, and recommendations that influence decisions and build alignment.
  • Lead, coach, and develop a team of direct reports, creating clear priorities, accountability, and opportunities for growth.
  • Manage research and intelligence partners and annual budgets, ensuring quality, value, responsible data practices, and timely delivery.
  • Build strong connections with Nespresso headquarters, Nestlé Canada, US teams, and other markets to exchange knowledge and bring the best thinking to Canada.

Desired Qualifications

  • Experience with NPD, Stackline, and other consumer panels.
  • Experience in coffee, consumer goods, retail, e-commerce, or B2B environments.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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