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Full-Time

VP of Global Product Marketing

Updated on 10/5/2024

Qualtrics

Qualtrics

5,001-10,000 employees

Experience management software for businesses

Enterprise Software
AI & Machine Learning

Compensation Overview

$265k - $442kAnnually

+ Sign-on Bonus + Restricted Stock Units + Medical Benefits + Financial Benefits

Senior, Expert

Seattle, WA, USA

Hybrid work model requires in-office presence three days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 15+ years of experience in product marketing at a fast growing company, including 6+ years of team management experience.
  • Prior experience in leading a product marketing team, specifically around positioning, messaging, pricing, and competitive strategy.
  • Significant experience in B2B technology marketing with experience positioning to both business decision makers and technical audiences (experience in analytics or related SaaS business is highly preferred).
  • Strong technical depth and ability to learn quickly, balanced with sharp business sense.
  • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
  • Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
  • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.
  • BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred).
Responsibilities
  • Provide executive leadership for all product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.
  • Lead the company-wide development of product messaging and positioning, including competitive differentiation across different customer segments.
  • Lead our pricing and packaging strategy to help drive adoption of new product capabilities and support new customer segments.
  • Partner with other Product leaders to help drive ongoing adoption of Qualtrics products and solutions by connecting the product roadmap with our go-to-market strategy.
  • Help external industry analysts and influencers view Qualtrics as a leader across different product categories.
  • Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.
  • Lead the development of compelling and easy to understand internally facing content for Sales, Customer Support, Comms, and others including; sales training, positioning, FAQs, battlecards, and more.
  • Partner closely with demand generation functions (acquisition, expansion, partner, pay-as-you-go) to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.
  • Lead a team of high performing product marketer leaders and effectively prioritize activity and resources within a demanding high growth company.

Qualtrics provides Experience Management (XM) software that helps organizations enhance the experiences of their customers and employees. The XM platform uses artificial intelligence to collect and analyze data from various sources, allowing businesses to make informed decisions. Qualtrics offers three main suites of tools focused on customer feedback, employee engagement, and product performance, which help organizations improve these areas continuously. This approach can lead to increased market share and brand loyalty. The company operates on a subscription-based model, providing clients with access to its platform and additional professional services like consulting and training. Qualtrics stands out in the market due to its AI-driven insights and focus on ongoing improvement, making it a valuable partner for organizations aiming to grow and enhance their brand.

Company Stage

Series C

Total Funding

$595.2M

Headquarters

Provo, Utah

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as a leader in Journey Orchestration by Forrester validates Qualtrics' vision and strengthens its market position.
  • Strategic partnerships, such as with Flight Centre and Lakeside Software, demonstrate Qualtrics' influence and capability in enhancing customer and employee experiences.
  • The appointment of experienced leaders like Lynn Girotto as CMO indicates a strong focus on brand growth and market expansion.

What critics are saying

  • The competitive landscape in Experience Management is intense, with numerous players vying for market share, which could impact Qualtrics' growth.
  • Relying heavily on AI-driven insights may pose challenges if the technology fails to meet evolving customer expectations.

What makes Qualtrics unique

  • Qualtrics' AI-driven XM platform offers a comprehensive suite of tools for customer feedback, employee engagement, and product performance, setting it apart from competitors who may focus on only one of these areas.
  • The company's strong focus on continuous improvement and actionable insights through AI analytics provides a significant competitive edge in the Experience Management market.
  • Qualtrics' subscription-based model ensures a stable revenue stream, allowing for consistent platform enhancements and superior customer support.

Benefits

Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.

Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.

High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.