Full-Time

Growth Product Marketing Manager

Food & Beverage Audience

Posted on 6/11/2024

Square

Square

10,001+ employees

Economic empowerment through inclusive technology

Consulting
Energy
Social Impact
Financial Services
Consumer Goods

Senior

Remote in USA

Required Skills
Mergers & Acquisitions (M&A)
Marketing
Requirements
  • BA/BS degree or equivalent practical experience
  • 5+ years of growth marketing or product marketing experience
  • Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns
  • Deep understanding of traditional and latest channels used for acquiring customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels
  • Fluent in testing methodologies and related advantages and limitations
  • Past experience with lifecycle marketing & funnel optimization
  • Experience working cross-functionally and influencing senior stakeholders
  • Genuine interest in and curiosity in helping small food and beverage businesses succeed
Responsibilities
  • Develop the acquisition strategy for F&B sellers in the US with a focus on experimentation and optimization across paid and owned channels
  • Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market
  • Be the voice of the customer and partner with Product Management, Design, Engineering, Seller Experience & Central Marketing to establish the US growth strategy and influence the growth roadmap
  • Measure growth program performance and improve results through continuous testing

Block is a company deeply invested in economic empowerment through its innovative use of technology across multiple disciplines, including financial forecasting, system security, and inclusive People policies. This multifaceted approach not only fosters an inclusive workplace but also promotes continual learning and growth among its employees, making it a leader in nurturing and implementing new initiatives in its industry.

Company Stage

IPO

Total Funding

$601.2M

Headquarters

Oakland, California

Founded

2009

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

15%
INACTIVE