Job Description

Food & Beverage (F&B) is Square’s largest industry vertical and the F&B Audience PMM team drives all go-to-market efforts for this seller segment. We are looking for a growth-oriented product marketer to increase acquisition among our target segments in the US. As steward of Square’s flagship F&B solution set and largest seller base, you will focus on understanding who our sellers are and their jobs to be done and driving impactful growth experimentation and optimizations across paid and organic channels informed by rich seller insights. You will report to the F&B Audience Growth PMM lead.

You Will:

• Develop the acquisition strategy for F&B sellers in the US with a focus on experimentation and optimization across paid and owned channels.

• Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market

• Be the voice of the customer and partner with Product Management, Design, Engineering, Seller Experience & Central Marketing to establish the US growth strategy and influence the growth roadmap.

• Measure growth program performance and improve results through continuous testing

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience.

• 5+ years of growth marketing or product marketing experience

• Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns

• Deep understanding of traditional and latest channels used for acquiring customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.

• Fluent in testing methodologies and related advantages and limitations

• Past experience with lifecycle marketing & funnel optimization

• Experience working cross-functionally and influencing senior stakeholders

• Genuine interest in and curiosity in helping small food and beverage businesses succeed.