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Kavak

Buys and sells certified used cars online

Growth Marketing Senior Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listedHybrid

About the Job

Requirements

  • Two to three years of experience in growth, performance, or digital marketing, ideally in a marketplace, e-commerce, fintech, or high-growth technology company.
  • A Licenciatura in Administration, Engineering, Economics, Marketing, or a related field.
  • Experience operating paid media platforms, including Meta Ads, Google Ads, and TikTok Ads.
  • Functional SQL knowledge sufficient to understand and read a query; advanced proficiency is not required.
  • Experience with product analytics tools such as Amplitude, GA4, or similar tools.
  • Native Spanish and technical English proficiency.

Responsibilities

  • Execute and optimize the multichannel paid media strategy across Meta, Google, and TikTok, focusing on CAC and ROAS efficiency.
  • Collaborate on the value-based bidding strategy and its implementation as a conversion signal on advertising platforms.
  • Monitor the KPI framework, including investment, CPM, CTR, CAC, ROAS, and conversion, and develop actionable interpretations of the results.
  • Use Amplitude, GA4, or similar tools to analyze results beyond the paid media platforms.
  • Participate in the experimentation agenda, including A/B testing.
  • Coordinate with cross-functional partners to bring initiatives into production.

Desired Qualifications

  • Knowledge of attribution and server-side tracking.
  • Experience working with distributed teams.

About the Company

Kavak

Buys and sells certified used cars online

Kavak runs an online platform and network of physical stores for buying and selling used cars, with a focus on certified, guaranteed vehicles. It uses data and technology to verify cars, streamline transactions, and reduce fraud, while offering financing options and after-sales services. Cars can be bought or sold through the website or mobile app, and Kavak operates its own reconditioning center to prepare vehicles for sale. The company earns money from car sales, financing, warranties/after-sales services, and other related fees across its international markets. Kavak differentiates itself by increasing transparency in the used-car market, providing certified cars, a trusted marketplace with financing, and a hybrid online-offline shopping experience, backed by a large reconditioning operation. Its goal is to formalize the used-car market, make transactions safer and easier for customers, and expand access to financing everywhere it operates.

Company size
1,001-5,000
Company stage
Series F
Total funding
$3.2B
Headquarters
Mexico City, Mexico
Founded
2016

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