Paid Ads Intern - Paid Ads

About Binance Accelerator Program

Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.

Who May Apply

Current university students and recent graduates.
*Terms of employment/ engagement shall be subject to contract and local applicable laws. 

Responsibilities:

• Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
  ；协助区域付费广告团队管理并优化 TikTok、Meta、Twitter、Reddit 各平台的付费社交广告活动。
• Assist with campaign setup, monitoring, and daily performance tracking.
  ；协助广告活动的搭建、监控及每日效果跟踪。
• Help gather and organize campaign data for reporting and analysis.
  ；协助收集整理广告数据，用于报告与分析。
• Learn and apply best practices for paid social advertising under mentorship.
  ；在指导下学习并应用付费社交广告的最佳实践。
• Support documentation of workflows, processes, and campaign learnings.
  ；协助梳理并记录工作流程、业务规范及广告活动经验总结。
• Collaborate with creative and campaign teams to ensure timely asset delivery.
  ；与创意团队及广告活动团队协作，确保素材按时交付。
• Participate in team meetings and training sessions to build paid ads knowledge.
  ；参加团队会议与培训，积累付费广告相关知识。
• Assist with ad copy and creative testing initiatives.
  ；协助进行广告文案及创意素材的测试工作。
• Provide general administrative support to the paid ads team as needed.
  ；按需为付费广告团队提供日常行政支持。
• Proactively identify opportunities to improve campaign performance and team efficiency.
  ；主动发掘提升广告效果与团队效率的优化机会。

Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
  ；市场营销、传播、工商管理或相关专业在读或应届毕业者优先。
• Strong interest in digital marketing and paid social advertising.
  ；对数字营销及付费社交广告有浓厚兴趣。
• Previous internship or coursework related to digital marketing or advertising is a plus.
  ；有数字营销或广告相关实习经历或课程背景者加分。
• Self-motivated and eager to learn in a fast-paced environment.
  ；自驱力强，乐于在快节奏环境中学习成长。
• Basic understanding of social media platforms and paid advertising concepts.
  ；对社交媒体平台及付费广告概念有基本了解。
• Good analytical and problem-solving skills.
  ；具备良好的分析与问题解决能力。
• Strong attention to detail and organizational skills.
  ；注重细节，条理性强。
• Ability to work collaboratively within a team.
  ；具备良好的团队协作能力。
• Good communication skills, both written and verbal.
  ；具备良好的书面与口头表达能力。
• Comfortable working with data and learning new tools.
  ；乐于处理数据并学习新工具。