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University of Arkansas

Public research university in Arkansas

Teaching Assistant Professor in Advertising and Public Relations

Higher Education FacultyConfirmed live in the last 24 hours
Full-timeFayetteville, AR, USANo salary listed

About the Job

Requirements

  • A terminal degree in advertising, public relations, mass communication, or a closely related field from an accredited institution of higher education, conferred by the date of initial appointment.
  • A demonstrated record of effective college-level teaching in advertising, public relations, strategic communication, or a closely related field.
  • At least three years of professional experience in advertising, public relations, strategic communication, marketing, or a closely related field.
  • Current knowledge of emerging advertising and public relations practices, technologies, and industry trends, including artificial intelligence, digital and social media, e-commerce and retail media, and audience analytics.
  • Skill in using professional-grade tools for content creation, media planning, social media management, analytics, and campaign management, such as Adobe Creative Cloud, Cision, Meltwater, Sprout Social, Hootsuite, or comparable platforms.
  • Ability to integrate real-world professional experience and networks into the academic environment to create a dynamic learning experience for students.
  • Evidence of or potential for scholarly, professional, and/or creative activity relevant to advertising and public relations.

Responsibilities

  • Teach a 4–4 load of core and elective courses in the Advertising and Public Relations degree program, including courses such as Advertising Principles, Public Relations Principles, Public Relations Writing, Media Planning & Strategy, Account Planning, Campaigns, and digital and social media.
  • Develop courses in areas of expertise responsive to evolving industry needs.
  • Carry out service responsibilities within the School.
  • Participate in selected departmental or programmatic activities that advance teaching quality and student success.
  • Maintain regular, reliable, and non-disruptive attendance and collegial working relationships.
  • Conduct research and academic service as part of the appointment; duties are allocated 80% teaching, 10% research, and 10% academic service.

Desired Qualifications

  • Professional experience working with consumer-packaged goods brands or clients, with expertise relevant to advertising and public relations instruction, including new business acquisitions, new product development and positioning research, brand strategy, consumer insights, media planning, social and influencer marketing, retail media/e-commerce, omnichannel communication, or related areas, particularly in food and beverage and mass merchandise retail.
  • Professional experience managing teams and/or client-based advertising, public relations, or strategic communication projects.
  • Evidence of effective mentoring or advising of undergraduate, honors, and/or graduate students, including advising applied projects, independent studies, or theses, and advising student organizations such as Ad Club and the Public Relations Student Society of America.
  • Evidence of current engagement with the advertising and/or public relations professions through professional practice, consulting, industry partnerships, or professional organizations.
  • Experience developing or updating courses and curricula in response to evolving industry practices and technologies.
  • Strong communication and interpersonal skills.

About the Company

University of Arkansas

Public research university in Arkansas

University of Arkansas is a public land-grant research university in Fayetteville, Arkansas. It provides undergraduate and graduate education, conducts research, and supports public-service and extension activity. Academic colleges, laboratories, student services, facilities, and administrative units make up the campus operating environment. Faculty, research, student-support, technical, trades, and professional roles support the institution. The profile is campus-specific while recognizing that the University of Arkansas System uses a shared official careers platform.

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