Job Classification:

Marketing & Communications - Marketing

Retirement Marketing Strategist – Core

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!

Prudential is seeking a highly skilled Strategic Marketing Manager to lead the development and execution of high-impact, data-driven marketing strategies for our individual retirement strategies business. The ideal candidate will be a self-starter with a strong sales understanding and experience supporting both overall business development and marketing strategic plans for financial professionals. This role requires a deep understanding of performance marketing principles to optimize campaign effectiveness and maximize ROI. The Strategic Marketing Manager will analyze campaign results using performance metrics, ensuring alignment with campaign goals, KPIs, and objectives, and making data-driven decisions to continuously improve marketing efforts. This individual will design and execute high-impact marketing campaigns across core marketing channels, focusing on customer acquisition and retention. Collaboration with the analytics team is essential to gain insights into customer behavior and improve targeting and personalization efforts. Additionally, the Strategic Marketing Manager will leverage competitor insights to enhance performance marketing strategies and capitalize on market gaps. If you are a data-driven marketer with a passion for performance and a knack for analytics, we invite you to join our team and help drive our individual retirement strategies business to new heights.

What you can expect:

The candidate will combine strategic thinking, performance marketing expertise and the ability to collaborate effectively with product and channel marketing to drive measurable results for our core financial professional audiences.

• Drive Business Growth: Develop and implement data-driven marketing strategies that align with organizational objectives to fuel our Individual Retirement Strategies line of business (annuities).
• Execute B2B Performance Marketing: Oversee and execute high-impact customer acquisition and retention campaigns across core marketing channels.
• Optimize Campaign Effectiveness: Leverage performance metrics to continuously enhance campaigns, ensuring alignment with goals, KPIs, and objectives.
• Collaborate with Analytics Team: Partner with our analytics experts to gain insights into customer behavior, refining targeting and personalization efforts.
• Capitalize on Market Gaps: Utilize competitor insights to enhance performance marketing strategies and seize market opportunities.

What you’ll need:

• 8 years of marketing or business experience within the retirement markets space with a preference for experience in individual annuities
• Significant exposure and understanding of the sales process, and successfully creating, implementing and measuring impactful sales marketing programs
• Demonstrated project management skills, very organized with high attention to detail, and excellent follow-up and follow-through
• Independent self-starter who takes ownership of their initiatives and projects
• Excellent verbal and written communication skills—strong marketing storyteller
• Exceptional presentation development skills with the ability to take complicated messages and simplifying them for various audiences
• Demonstrated experience with B2B and B2B2C
• Experience developing sales leads programs
• Excellence in developing omni channel marketing campaigns with a strong focus on performance-based marketing

It’d be a plus if you had:

• Experience and expertise with digital marketing platforms (Adobe suite experience)
• Experience developing segmentation strategies in highly complex market environment
• Experience in operating in an agile marketing environment.

The current EWA for this position is Hybrid and requires your on-site presence on a reoccurring basis in our Newark, NJ, Fort Washington, PA or CT offices as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $115,800.00 to $172,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.