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Brock University

Public university in St. Catharines, Canada

Marketing & Communications Officer

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeSt. Catharines, ON, CanadaCA$62.1k - CA$67.2k

About the Job

Requirements

  • An undergraduate degree in a relevant discipline, such as Communications, Marketing Research, Journalism, or Public Relations.
  • A minimum of two years of news media or media relations work experience, preferably in a non-profit environment.
  • A valid G class driver’s license and an acceptable driver’s abstract.
  • Strong writing and editing skills with demonstrated proficiency in copywriting.
  • Experience translating complex scientific, technical, or research-based information into engaging content for diverse audiences.
  • Sound knowledge of publishing and digital content processes.
  • Working competence in editorial-style photography and videography, and in distributing imagery on websites, through social media, and with media releases.
  • Advanced understanding of content formats and approaches related to news media challenges, preferences, and requirements.
  • Knowledge of news, issues, and trends in the grape and wine industry.
  • Strong project management, brand management, and marketing research skills.
  • Strong understanding of traditional, online, and social media, and ability to stay current on social media trends.
  • Solid computer application skills, including Microsoft Office (Outlook, word processing, Excel, PowerPoint, Publisher), Adobe Acrobat, web applications, and social media platforms.
  • Excellent production and design skills using Microsoft Office Publisher or Adobe Creative Suite 2 or higher, including Photoshop.
  • Excellent written and oral communication skills in narrative and/or media styles.
  • Solid relationship management skills and ability to exercise discretion, diplomacy, and tact with internal and external partners.
  • Excellent organizational and time management skills, with a proven ability to multitask to meet deadlines.
  • Ability to adapt and respond to changing demands and conflicting priorities.

Responsibilities

  • Write clear, impactful news stories for media releases, Brock web pages, Brock News, quarterly CCOVI News, and CCOVI Professional and Continuing Education communications to raise the profile of CCOVI, its researchers, programs, and impact.
  • Proactively pitch story ideas to relevant news media outlets, including grape and wine industry journals and publications.
  • Maintain content across CCOVI social media and digital communication channels, including the CCOVI website, Brock News, quarterly CCOVI News, and promotion of CCOVI Professional and Continuing Education programming.
  • Write, design, and produce strategic communications and marketing materials, including newsletters, reports, brochures, promotional campaigns, digital content, and other collateral for industry, government, and community stakeholders.
  • Steward a network of news media and grape and wine industry contacts, and establish a reputation for pitching stories with journalistic integrity and appeal.
  • Attend relevant industry events, tradeshows, and workshops to communicate with and strengthen relationships with existing and potential partners, identify emerging sector trends, and support CCOVI communications and outreach objectives.
  • Provide communications and marketing support for CCOVI tours and promote CCOVI to grape and wine industry interest groups, governmental agencies, and/or politicians.
  • Develop networks with CCOVI researchers to stay informed of ongoing research and identify and communicate stories showcasing the capacities, partnerships, and impact of CCOVI, Brock University, and its researchers.
  • Provide communication planning and promotional support for CCOVI presentations, outreach initiatives, and signature events.

Desired Qualifications

  • News media or media relations work experience in a non-profit environment is preferred.

About the Company

Brock University

Public university in St. Catharines, Canada

Brock University is a public university in St. Catharines, Canada. It offers undergraduate, graduate, and professional programs across a broad range of disciplines.

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