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Publicis Groupe

Runs advertising and digital transformation services

Account Director

Account ManagementConfirmed live in the last 24 hours
Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the Job

Requirements

  • A diploma or bachelor's degree in Marketing, Advertising, or Communications.
  • Strong project management skills and a keen understanding of the creative development process and budget control.
  • A minimum of 4 years of relevant experience managing campaigns in an integrated agency environment handling B2B marketing and branding.
  • A proven track record in growing accounts and winning new business or pitches.
  • A strong understanding of how mobile is affecting the retail space and the overall consumer journey.
  • Proficiency in written and verbal English communication.
  • The ability to produce under pressure and manage timelines and production.
  • Experience working in an integrated agency environment.

Responsibilities

  • Partner with existing clients and extend the client base in accordance with the agreed Client Partnering strategy.
  • Build strong client relationships, take a proactive approach, and ensure seamless implementation.
  • Take responsibility for the development, delivery, and evaluation of projects in conjunction with all functions.
  • Establish alternatives for brand and marketing communication and advertising strategy.
  • Drive the development of marketing communication and advertising strategies for products and programmes, and create alternative offline revenue streams.
  • Assess the performance of existing programmes and solutions regularly and identify methods to increase yield.
  • Liaise with product marketing teams to identify marketing opportunities.
  • Work with creative teams to create marketing strategy roadmaps for brands that meet new revenue targets.
  • Develop market propositions, pricing, and go-to-market strategies for new commercial products and programmes.
  • Create go-to-market collateral and communication programmes to support new product and programme launches.
  • Take responsibility for agreed key process improvement projects, such as the creative briefing process and financial tracking.
  • Ensure account and project management remain aligned.
  • Provide timely, consistent communication to the account director and team about project status, profitability, and people.
  • Develop strong relationships with other parts of the business and raise the role's profile within the agency.
  • Provide the team with broader industry knowledge and specialism.
  • Collaborate with the project management team.
  • Continuously identify client needs and establish and present initial strategy alternatives accordingly.
  • Model shared values and act as a role model for junior members.
  • Provide junior members with clear instructions and guidelines, and review their work promptly.
  • Develop new clients and competition PT, and support the creation of competition PT opportunities.
  • Manage financial performance against P&L targets, client billing, and profit targets; monitor clients' financial security and report results.
  • Participate actively in monthly team finance meetings in partnership with the budget controller.

Desired Qualifications

  • Experience in consumer electronics, FMCG, or IT retail projects.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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