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AlgaeCal

Bone health supplements and education

Creative Director - Ecommerce

Full-Time
No salary listed
Expert
Vancouver, BC, Canada
Remote
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • At least 10 years of experience in design or creative work, including at least 7 years leading creative teams.
  • A proven track record leading multidisciplinary creative teams, including designers, editors, media producers, and copywriters.
  • Ability to set creative direction and translate business goals, customer insights, or product launches into creative strategy.
  • Strong commercial understanding of audiences, positioning, funnels, paid media, conversion, and e-commerce.
  • Experience leading complex creative initiatives such as product launches, integrated campaigns, brand evolutions, and new-market work.
  • Ability to influence senior stakeholders, present creative ideas, explain the rationale, address questions, and build alignment.
  • Experience hiring, identifying skill gaps, developing people, planning resources, and building creative teams.
  • Experience improving creative processes, including addressing slow approvals, unclear briefs, excessive revisions, and unclear ownership.
  • Ability to use AI and emerging technology to improve creative ideation, exploration, and production without sacrificing taste or originality.
  • Humility and willingness to put the team and others' needs first.
  • Willingness to learn.
  • Ability to work well with others.
Responsibilities
  • Set the visual standard for AlgaeCal and ensure campaigns, launches, websites, advertisements, and brand assets follow a consistent direction.
  • Lead and develop designers and creative specialists by reviewing work, giving direction, challenging weak ideas, and supporting creative development.
  • Protect the brand while finding fresh and effective ways to bring ideas to life.
  • Improve creative processes by clarifying briefs, feedback, and project workflows.
  • Use performance data to assess attention, conversion, and effectiveness, and apply those insights to future advertisement creative.
  • Identify skill gaps, plan future hires, develop career paths, and align team members with business needs.
  • Guide designers in using AI to support ideation, production, and workflows while preserving originality and creative judgment.
  • Monitor design trends, tools, formats, and technology, and identify ideas that can improve the work.

About the company

AlgaeCal is a consumer bone-health supplement company. It develops and sells mineral and vitamin supplements while publishing educational content about bone health and nutrition. The business serves consumers researching or purchasing self-care products and supports them through ecommerce and customer-service channels. Its model combines product and supplier management with regulatory review, content, digital marketing, ecommerce, fulfillment, customer care, and business operations. Work spans content, ecommerce, customer service, marketing, product, quality, supply chain, and technology.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2004

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Simplify's Take

What believers are saying

  • AlgaeCal kept publishing in 2026, including April and June bone-health content, showing active demand generation.
  • The 2020 longitudinal study cited 7.3% cumulative BMD gains over seven years, supporting marketing.
  • Its 2022 plant-based calcium launch fits rising consumer interest in vegan, trace-mineral supplements.

What critics are saying

  • AlgaeCal sued OceanEssence Nutrition in January 2025, signaling fragile category trust and aggressive competition.
  • Its core claims trigger FDA scrutiny risk, because blog copy states supplements are not disease treatments.
  • Competitors can imitate algae-calcium messaging fast, eroding pricing power and search-driven customer acquisition.

What makes AlgaeCal unique

  • AlgaeCal markets algae-derived calcium with clinical-study claims on bone density, unlike commodity supplements.
  • The company anchors its brand on educational content and bone-health newsletters, not retail shelf presence.
  • Its 2026 blog pushes proprietary positioning around the only calcium shown to increase bone density.

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Benefits

  • Health Insurance
  • Hybrid Work Options
  • Conference Attendance Budget
  • Professional Development Budget

Company News

AlgaeCal
Dec 29th, 2021
AlgaeCal Inc. launched inaugural edition of Bone Health Companion on Aug 1st 21'.

AlgaeCal Inc. launched the inaugural edition of its Bone Health Companion newsletter in August.