A&P Effectiveness Delivery Lead

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Background & Context

The Commercial Digital Services Value Pool, within Haleon's Digital & Technology function, represents a multi-year enterprise transformation agenda aimed at unlocking £250m+ in commercial value through over £100m of targeted digital investment.

The portfolio is split across two portfolios (commercial excellence and marketing transformation)

The Marketing portfolio represents a significant strategic investment in the digital transformation of Haleon's global marketing capabilities. Within this portfolio, the A&P Effectiveness Programme is a strategic initiative focused on improving how Haleon plans, allocates, measures and optimises marketing investments to maximise business outcomes and return on investment.

The programme aims to enable more informed and data-driven marketing investment decisions through advanced analytics, enhanced planning capabilities, performance measurement frameworks, and integrated insights. By bringing together marketing data, analytics, technology and decision-support capabilities, the programme provides greater visibility of marketing effectiveness across brands, channels and markets.

The A&P Effectiveness Programme supports Haleon's ambition to improve the efficiency and impact of marketing expenditure, ensuring investment decisions are aligned to strategic priorities and deliver measurable commercial value.

Role Overview

The A&P Effectiveness Delivery Lead is the senior delivery leader responsible for the successful end-to-end delivery of the A&P Effectiveness portfolio, ensuring strategic investments are translated into scalable capabilities that improve marketing planning, performance management, spend optimisation and value realisation across Haleon's global markets.

Sitting within the Commercial Digital Services Value Pool and partnering closely with the Customer Growth (Marketing) Centre of Excellence, the Delivery Lead ensures alignment between programme strategy, product roadmaps, data and analytics capabilities, deployment activities, operational readiness and business outcomes.

The role orchestrates multiple product teams, analytics teams, engineering squads, markets and external partners to deliver integrated solutions that enable improved marketing investment decision-making, performance visibility and return on investment.

The A&P Effectiveness Delivery Lead must bring strong delivery leadership, financial and commercial acumen, data-driven decision making, and the ability to operate effectively within a complex global matrix environment. The role is accountable for ensuring the programme delivers on time, within budget, and achieves measurable business value.

Key Responsibilities

Portfolio Leadership & Ownership

Own the end-to-end delivery of the A&P Effectiveness portfolio, including investment planning, marketing performance measurement, effectiveness analytics and spend optimisation capabilities.

Lead delivery across multiple global markets, ensuring alignment with business priorities, market needs and value realisation objectives.

Oversee integrated delivery plans across Product, Engineering, Data & Analytics, Marketing and Deployment & Adoption teams.

Drive delivery of capabilities that improve marketing investment transparency, decision quality and commercial outcomes.

Delivery Excellence & Execution Discipline

Ensure programme delivery meets agreed time, cost, scope, quality and governance requirements.

Implement and drive adherence to Agile, SAFe or hybrid delivery methodologies as appropriate.

Monitor delivery performance, ensuring transparency, issue resolution and consistent execution across workstreams.

Establish governance mechanisms that provide visibility of progress, milestones, risks, dependencies and business outcomes.

Data, Analytics & Value Realisation

Partner with Product, Data & Analytics and Marketing stakeholders to deliver capabilities that improve measurement of marketing effectiveness and return on investment.

Ensure delivery outputs support enhanced planning, forecasting, budget allocation and investment optimisation decisions.

Work closely with Value Assurance teams to ensure expected financial and business benefits are measured and realised.

Support the establishment of performance metrics, reporting frameworks and insight capabilities that drive continuous optimisation.

Risk, Issue & Dependency Management

Act as the primary escalation point for programme risks, issues and dependencies across global teams, markets and vendors.

Lead mitigation strategies and recovery planning where delivery objectives are at risk.

Manage dependencies across experience, content, CRM, commercial analytics, data and enterprise technology platforms.

Ensure delivery risks are proactively identified, assessed and managed.

Strategic Alignment & Stakeholder Leadership

Ensure delivery remains aligned to marketing strategy, A&P effectiveness objectives and broader Commercial Digital Services priorities.

Partner with senior business and technology stakeholders to drive alignment on priorities, outcomes and investment decisions.

Provide clear reporting to governance forums and executive stakeholders, highlighting progress, risks, value delivery and decisions required.

Collaborate effectively across Marketing, Data & Analytics, Finance, Digital & Technology and market teams.

Cross-Functional Engagement

Operate effectively within a global matrix organisation, influencing stakeholders across multiple functions, geographies and levels of seniority.

Build strong relationships with Product, Engineering, Analytics, Finance and Commercial leaders.

Partner with Deployment & Adoption teams to ensure successful business readiness, adoption and operational transition of new capabilities.

Support continuous improvement of delivery practices, governance and programme execution approaches.

Qualifications & Experience

Basic Qualifications

Significant experience leading large-scale digital, analytics, marketing effectiveness or business transformation programmes.

Proven track record delivering data-driven capabilities that support decision making, performance management and business value realisation.

Strong stakeholder engagement and influencing skills with experience working with senior business and technology leaders.

Experience operating in global, multi-market and highly matrixed organisations.

Expertise in Agile, SAFe and enterprise delivery methodologies.

Strong capability in programme governance, financial management, risk management and delivery leadership.

Preferred Qualifications

Experience in marketing effectiveness, media effectiveness, marketing analytics, commercial analytics or investment optimisation programmes.

Experience within consumer healthcare, pharmaceuticals, FMCG or similarly complex industries.

Familiarity with marketing measurement, performance management, attribution, forecasting or investment planning capabilities.

Professional certifications such as PMP, SAFe, Prince2 Agile or equivalent.

Experience working with advanced analytics, data science, business intelligence or performance measurement platforms.

Preferred Skills

Strong understanding of marketing technology ecosystems, digital experience platforms, personalisation capabilities, content operations and marketing effectiveness measurement.

Experience operating within product-led and agile delivery environments.

Experience leading complex website, experience platform or customer engagement transformations across multiple geographies.

Exceptional leadership, coaching and people development skills.

Strong commercial acumen with experience managing significant investment portfolios and value realisation programmes.

Excellent stakeholder management and influencing capabilities at executive level.

Outstanding analytical, problem-solving and decision-making abilities.

Strong communication skills with the ability to simplify complexity and drive alignment across diverse stakeholder groups.

Experience leading globally distributed teams and strategic vendor partnerships.

What We Offer

Competitive salary and benefits package.

Opportunity to shape and deliver a significant global commercial transformation agenda.

A leadership role at the forefront of digital, data and technology innovation within consumer healthcare.

A collaborative and high-performing environment focused on creating measurable value for customers, consumers and the business.

Opportunities for professional growth, enterprise leadership exposure and long-term career development

 Job Posting End Date

2026-11-24

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.