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Workerbase

Low-code IIoT platform for manufacturing workers

Digital Marketer

Marketing Generalist & ManagementPosted on Nov 12
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • Three to five years of marketing experience at a B2B SaaS company, in digital marketing, marketing generalist, or field marketing.
  • Experience working closely with Sales and aligning marketing with sales goals.
  • Hands-on experience with a CRM; HubSpot is preferred.
  • Experience organizing events and webinars.
  • Regular use of AI tools such as Claude.
  • Experience with social media and Figma; Adobe experience is a plus.
  • Strong problem-solving skills.
  • Excellent communication skills and a collaborative working style.

Responsibilities

  • Plan and run digital marketing activities across email, content, and social media.
  • Write and send emails and campaigns that engage the audience.
  • Organize and coordinate events and webinars from planning through follow-up, including field marketing.
  • Create content for manufacturing and operations decision-makers.
  • Work closely with Sales to align campaigns, leads, and follow-ups.
  • Maintain marketing operations using HubSpot as the CRM.
  • Coordinate with colleagues across teams and external partners.
  • Use AI tools such as Claude to work faster and improve marketing.

Desired Qualifications

  • Experience with HubSpot is preferred.
  • Adobe experience is a plus.

About the Company

Workerbase

Low-code IIoT platform for manufacturing workers

WORKERBASE provides a connected worker platform for manufacturing using a low-code IIoT toolkit that unifies frontline workers, machines, and data into a single digital environment. It enables real-time workflows, analytics, predictive work, and process mining, and can extend ERP, MES, or other IIoT systems through subscription-based services and custom solutions. The platform emphasizes the connected worker and live factory floor, allowing quick workflow changes without heavy coding and offering end-to-end data integration with real-time insights. Its goal is to help factories achieve greater production flexibility, steadier output, and lower operating costs by turning workers and machines into a single optimized digital system.

Company size
11-50
Company stage
Series A
Total funding
$12.7M
Headquarters
Munich, Germany
Founded
2017

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