Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
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Why this role matters:
We are looking for an exceptional CSP (Communication Service Provider) Partner Marketer to be responsible for go to market strategies and driving relationships with our cross-portfolio technology partners and third party ecosystems. This role is responsible for being the single point of contact to build relationships with our partners and create programs that directly influence opportunities and grow our share of the market. You’ll work directly with these cross-portfolio technology partners, as well as our own Product and Sales teams in this critical, integrated role. Key to success in this role is an understanding of how to market to key stakeholders within the Communication Service Provider community such as DT and Optus.
To be successful, you would consider yourself a “trailblazer”. You understand compelling messaging, marketing, and partnerships in a hyper-growth organization. You thrive in collaborative environments and enjoy working with teams across the company and know how to influence cross-functional teams. You understand how to speak and market into partner marketplaces and the ecosystem, including key stakeholders like AEs, SEs and Consultants. You will also be able to identify, develop and execute joint-marketing campaigns with Vonage’s strategic partners.
Where you will work:
Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager).
The address of the office you will be commuting to is 3rd Floor, 15 Bonhill Street, London, EC2A 4DN
Sponsorship Not Available- Legal authorization to work in the UK is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.
What you will do:
- Design, execute and optimize the Partner Marketing strategy and plan, working closely with Product, Field, Channel and BD teams, to market into a robust Alliance ecosystem to drive share of mind and incremental new logo opportunities
- Responsible for global engagement with top strategic cloud partners including: sales and marketing enablement; development of strategic value propositions and joint-GTM marketing plans in collaboration with sales and field marketing teams
- Support the evolution of the Vonage Marketplace into an eCommerce site of CSPs including Implementing strategies and best practices for growth and new category expansions
- Manage external Marketplace listings including crafting compelling messaging and positioning for internally and externally facing product collateral, including demo videos, customer videos, data sheets, presentations, and blogs
- Support CSPs, Partner and BD teams with enablement, collateral, presentations, customer panels, etc, and major events including DT Digital X and DTW.
- Secure and manage the MDF approval process with key partner programs based on analysis of investments and influence to pipeline
- Work with Product team in order to inform and leverage competitive analysis
- Liaise with other Marketing functions to customize content, digital advertising, and events in support of CSP Alliance and Partner marketing.
- Work independently, while also being comfortable working cross-functionally with CSP Alliances, Partner, Product, Sales and the rest of the marketing team.
- Manage reporting, budgets and vendor relationships.
What you will bring:
Required
- Experience working with CSPs, hyperscalers, technology partners, ISVs, VARs and Distributors (experience with CSPs ecosystem a plus)
- 10+ years of Software/SaaS/NPaaS marketing experience, ideally with a focus on Network APIs
- Strong strategic and analytical skills (knowledge of Salesforce and Tableau a plus)
- Excellent presentation and written communication skills.
Desirable
- Clear understanding of CSPs, technology partners, SIs and ISVs, (experience with DT, Vodafone and STC ecosystem a plus), Value Added Resellers, Distributors, partner marketing relationships, and the needs of AEs
- Compelling background building sell-to/sell-through/sell-with relationships, ideally with global partners
- Strategic ability to develop, execute and optimize Alliance GTM plans that remain aligned and in sync with Alliances, Partners, Sales, and Product and drive meaningful business impact
- Proven acumen for building the operations required for execution and measurement, analyzing results, iterating, and scaling.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
- Work virtually with teams spread across North America, EMEA and APAC.
- Ability to deal with short-term priority changes while maintaining a long-term perspective on department and company objectives.
- MBA is a plus (but not required)
How you will benefit:
- Legal & General Pension
- Life Assurance
- Income Protection
- Private Medical & Dental Insurance
- Eligible for Free Eye Tests
- Shopping Discounts
- Optum Employee Assistance Programme
- Unlimited Discretionary Time Off
- Three Paid Volunteer Days a Year
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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