VP – Marketing @ Sauce

Growth & Marketing (2)
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Sauce is a premier restaurant technology platform that helps businesses grow with our Commission-Free Delivery & Pickup structure and proprietary delivery optimization technology. We are serving a 105 billion dollar US local restaurant business. Headquartered in NYC and Tel-Aviv, Sauce wants restaurants to fulfill their highest potential, this means giving local establishments everything they need to connect directly with their customers. The Sauce team pools together decades of restaurant tech experience, along with seasoned tech, sales, marketing, product and operations executives who produce an industry-changing delivery system for successful local restaurants and chains.

We are looking for a “marketing architect” who can build the complete marketing engine that transforms Sauce's validated product-market fit into market-leading dominance in restaurant technology.

You'll be joining Sauce at the most exciting inflection point, where we have proven traction and growth momentum and need someone who can architect the systems, processes, and team that will carry Sauce to the next level of scale. This isn't about incremental growth; it's about building marketing as Sauce's “strategic competitive advantage” in the restaurant tech space.

-Elevate our market presence so Sauce becomes the default platform restaurants think of when they want to own their digital and delivery business

-Synchronize brand, demand, lifecycle, and partnerships into a single, data-driven system that feeds Sales with a healthy, high-value pipeline

-Infuse AI agents into every workflow, turning routine marketing tasks into autonomous, always-optimizing loops that free your team to focus on strategy and creativity

-Build a bench of high-ceiling operators who can out-execute far larger competitors and adapt as growth levers evolve.

If you thrive on architecting growth from the ground up, embedding cutting-edge tech, and coaching future stars while doing hands-on work yourself, this is your seat at the table.

This role reports directly into the CEO of Sauce.

What You’ll Own:

Strategic Leadership:
Complete B2SMB Marketing P&L: Budget allocation, Payback, ROI optimization, and revenue accountability across all channels
Brand & Category Creation: Work with the Brand team to ensure we position Sauce as the definitive solution in restaurant tech
Product Marketing Ownership: Complete ownership of Sauce's positioning, messaging, pricing, packaging, and competitive intelligence
Cross-Functional Partnership: Work seamlessly with Sales, RevOps, Product, and Customer Success (among others) to optimize the entire customer journey

Pipeline Generation:
Pipeline Generation at Scale: Multi-channel approach including paid, organic, partnerships, events, online, offline, and account-based marketing
Pipeline Optimization: End-to-end funnel management from awareness through expansion and strong positive NRR (>110%)
Strategic Partnerships: Support, co-develop and manage channel partnerships, co-marketing initiatives, and strategic alliances that drive pipeline growth
Sales Enablement: Equip sales with tools, content, and insights that accelerate deal velocity and increase win rates

Operational Excellence:
Data-Driven Decision Making: Implement sophisticated attribution, forecasting, and optimization frameworks
AI-Powered Marketing: Deploy and integrate AI agents for lead enrichment, content creation, campaign optimization, predictive analytics, and basically anything!
Marketing Technology: Build and optimize the MarTech stack for efficiency and insights
Process Innovation: Create repeatable systems that scale without linear resource increases
Performance Accountability: Weekly/monthly business reviews with clear metrics and corrective actions

Team & Culture:
Talent Magnet: Recruit and develop A-players who can execute against larger competitors
High-Performance Culture: Create an environment where ambitious professionals thrive and grow
Cross-Functional Leadership: Serve as a key executive team member driving company-wide initiatives
Partnership Leadership: Assist the partnerships team and strategic alliance development
Knowledge Transfer: Document and systematize marketing approaches for sustainable growth
Hands-On Execution: Remain fluent in ad platforms, prompt engineering, SQL, and experimentation tooling - no ivory-tower strategists.

What Success Looks Like:

First 90 Days: Audit & Architect
Immerse yourself in the brand’s narrative, analyze key marketing funnels, and deliver actionable feedback to drive meaningful impact on the Brand’s narrative.
Revenue Intelligence: Audit Sauce's complete funnel from awareness to expansion, identifying the 3-5 levers that will drive 10x growth
Team & Systems: Assess current marketing stack, team capabilities, and organizational structure
Growth Blueprint: Deliver a comprehensive 6-12-month plan showing exactly how marketing will drive significant new ARR growth for Sauce
Funnel & Data Forensics: Audit CAC/LTV, attribution, and CRM plumbing; ship a growth plan that shows exactly how we’ll:
reach $X M new revenue run-rate by Q1’26-close
generate $X ARR from demand-gen channels each quarter
deliver X daily inbound high quality leads.
specify how AI/Agents can accelerate growth & execution
Quick Wins: Ship 2-3 high-impact initiatives that demonstrate immediate pipeline acceleration
Org Control: Take line management of Demand Gen/SEO/Social/Content talent, hiring, and “high-ceiling” talent-bench plan.

First Year: Build & Scale
Pipeline Engine: Marketing-sourced pipeline representing XX%+ of Sauce's sales targets
Brand Transformation: Ensure we establish Sauce as the category leader that competitors react to, not the reverse
Team Excellence: Build a world-class marketing organization with clear promotion paths and industry-leading retention
Operational Excellence: Implement attribution, forecasting, and optimization systems that make Sauce's marketing as predictable as engineering
Unlock Exponential Growth using AI & Automations across the entire marketing organization
Create a culture of highly analytical, numbers-driven, highly low-level technical details, well-segmented discussions, and not (just) storytelling and fluff

18+ Months: Dominate
Market Leadership: Make Sauce the first name restaurants think of for online ordering & delivery solutions
Revenue Machine: Marketing drives consistent, predictable pipeline growth quarter over quarter
Competitive Moat: Sauce's marketing sophistication becomes a sustainable competitive advantage
Scale-Ready: Systems and team are built for enterprise-scale growth with minimal additional infrastructure investment

What You Bring:

Experience building marketing as a sustainable competitive moat in crowded markets
Scale-Up Expertise: 8-10+ years in B2B SaaS marketing in leadership role with proven experience scaling companies through rapid growth phases generating Y% YoY growth of $XX+ ARR
Revenue Accountability: Proven experience in successfully acquiring double-digit ARR while being hands-on/leading a team
Leadership Excellence: Direct experience building and leading marketing teams of 5+ people
AI & Technology Obsession & Appetite: Hands-on experience implementing AI-powered marketing tools, automation platforms, and advanced analytics (Such as Hubspot, Looker, Amplitude or similar tools)
Data Obsessed: You make decisions based on data, not opinions, but can act decisively with incomplete information
Strategic + Tactical: Equally comfortable setting 3-year strategy and optimizing campaign performance

Preferred But Not Required:

Restaurant SaaS / Marketplace Experience: Deep understanding of restaurant industry challenges, buyer personas, and decision-making processes - ideally with commission-free delivery or restaurant technology platforms
Hypergrowth Experience: Lived through the challenges of scaling marketing during rapid growth phases
Cross-Functional Excellence: Strong collaboration skills with Sales, Product, and Customer Success leadership
AI Marketing Innovation: Proven track record of implementing and scaling AI-powered marketing solutions, from lead scoring to content generation to predictive analytics
Experience with modern data stacks (dbt, Redshift, Census).

What We Offer:

Strong & Competitive Compensation Package
Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
Paid Parental Leave
Flexible Work Environment
Responsible Paid Time Off Policy

Sauce is an equal opportunity workplace and an affirmative action employer. We welcome all qualified applicants regardless of race, color, ancestry, religion, sex (including pregnancy and related conditions), national origin, sexual orientation, age, marital status, disability (physical or mental), gender identity, gender expression, genetic information, veteran status, citizenship, immigration status, or any other classification, category or characteristic protected by applicable federal, state or local laws. We understand the importance of creating a more diverse and inclusive workplace and celebrate our employees for their differences.

VP – Marketing

B2B Growth & Product Marketing

Sauce

What You’ll Own:

What Success Looks Like:

What You Bring:

Preferred But Not Required:

What We Offer:

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