B

Binance

Runs a global cryptocurrency trading exchange

Product Marketing Manager

Full-TimePosted on 10/23/2026
No salary listed
Senior
Remote in India
RemoteRemote-first, work-from-home arrangement; may vary depending on the nature of the role and team.
Growth & MarketingProduct Marketing

About the job

Requirements
  • At least 5 years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency or Web3 ecosystem.
  • Experience building go-to-market plans for complex consumer, fintech, trading, or financial products.
  • Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.
  • Strong analytical mindset and data interpretation skills, including identifying trends, diagnosing performance issues, and translating insights into actionable growth strategies.
  • Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messaging.
  • Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.
  • Strong collaboration skills and a proven ability to influence cross-functional teams.
  • Ability to operate at strategic and executional levels, moving from market strategy to hands-on campaign delivery.
  • Ability to work with a high sense of urgency and entrepreneurial spirit.
Responsibilities
  • Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.
  • Define goals, audience, positioning, and messaging, and drive execution of initiatives to achieve business outcomes, including market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.
  • Localize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts.
  • Partner with Legal, Compliance, Policy, and regional teams to ensure product marketing initiatives are locally relevant, compliant, and aligned with Binance’s risk standards.
  • Conduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy.
  • Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.
  • Monitor industry trends, emerging growth tactics, and competitor activities to identify opportunities and best practices in product marketing.
  • Test measurable and scalable marketing programs, optimize them based on learnings, and launch them.

About the company

Binance runs a cryptocurrency exchange for individual traders and institutions, with markets for buying digital assets outright and trading contracts tied to their prices. Its platform combines spot trading with margin, futures, and options tools, letting users manage several trading strategies through a single account. Customers also buy crypto using supported payment methods, track market prices, and manage portfolios through its website and mobile app. Binance earns trading fees, with rates based on trading volume, account tier, and the type of transaction, and runs research and education services for people learning about digital assets. The business launched in July 2017.

Company Size

5,001-10,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$2B

Headquarters

Decentralised

Founded

2017

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Simplify Jobs

Simplify's Take

What believers are saying

  • Many roles support location flexibility: Binance advertises remote work and flexible working hours.
  • Payments broaden customer use: Binance Pay supports merchant purchases with more than 100 cryptocurrencies.
  • Support reaches varied customers: Binance advertises round-the-clock service in 40 languages.

What critics are saying

  • Expect demanding work: Binance names Hardcore as a core value and explicitly asks employees to work hard.
  • User protection carries Bitcoin exposure: Binance's SAFU emergency fund held 15,000 BTC as of February 2026.
  • Geographic exclusions constrain reach: Binance's ADGM terms prohibit customers from listed countries.

What makes Binance unique

  • BNB rewards trading loyalty: Binance cuts spot fees by 25% when customers pay with its ecosystem token.
  • Users check their own balances: Binance combines account-inclusion trees with privacy-preserving proofs in its reserve verification.
  • Launchpool ties project discovery to deposits: Binance users lock eligible crypto to receive proportional token airdrops.

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Benefits

  • Competitive salary
  • Option to be paid in crypto
  • Health insurance
  • Flexible working hours
  • Remote work for many roles
  • Company sponsored holidays
  • Learning and development programs
  • Free language classes
  • Relocation support
  • International transfers mid-career

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
The Digital Track
Oct 20th, 2026
Binance wallet launches copytrade to mirror selected wallet trades.

Binance wallet launches copytrade to mirror selected wallet trades. October 20, 2026 Tokenpost general Positive Users can choose an address from a leaderboard or enter one directly, then set a purchase amount and take-profit and stop-loss levels.

CryptoSlate
Oct 20th, 2026
Binance opens free AI trading, yet user liability remains 100%.

Binance opens free AI trading, yet user liability remains 100%. Standard includes 250,000 monthly usage credits and live deployment, while users must approve workflows and supply trading funds. Editor-in-Chief - CryptoSlate Oct. 20, 2026 Quick take. * 01 Binance's new free Standard plan includes live strategy deployment and 250,000 monthly credits, expanding access beyond its earlier paid beta. * 02 The March beta and its paid subscriptions continue separately, so joining Standard does not automatically cancel an existing subscription. * 03 Users approve and fund live workflows; Binance's functionality checks do not assess strategy quality, profitability or likely performance. Binance introduced a free Standard plan for AI Pro on Oct. 19, allowing users to generate, test, and deploy automated trading strategies without paying a monthly software fee. Standard includes 250,000 usage credits refreshed each month and uses DeepSeek. Users can preview strategies, try simulated trades through paper trading, and put them into live operation. The free tier does not permit credit top-ups. A separate Premium plan costs $19.99 monthly, with 10 million monthly credits, additional AI models where available, and the option to buy more credits. The free tier belongs to a new AI Pro release, separate from Binance's earlier paid beta. That earlier service opened on March 25 to a limited initial group, with an introductory $9.99 monthly charge. First-time activators received a seven-day trial with no charge if they disabled the service during that period. Binance says the beta continues separately, and existing subscriptions remain active. Users can run the beta and new AI Pro at the same time, so starting on free Standard does not automatically end a beta subscription. From a trading idea to live execution. AI Pro lets users describe an idea in conversation and turns it into a visual workflow for review. Binance's examples include a plan for recurring Bitcoin purchases and a daily market report. Binance's workflow checks concern whether coded logic executes without errors. The company explicitly says those checks do not assess a strategy's profitability, quality, or likely performance. A workflow that passes a functionality check can still embody a poor trading idea. For a strategy that will trade, approval and funding are separate steps. Binance says the user must explicitly approve the workflow before it goes live, then transfer funds to its dedicated sub-account. Each strategy operates in an isolated sub-account rather than trading directly through the main account. Changing a workflow's logic creates a new version that needs another approval before trading. After deployment, users can pause or adjust the workflow, or revoke its access. Those controls let users decide when automation starts and whether it should continue. Free also describes the software subscription. Users supply the funds for live trading, and Binance publishes a separate trading-fee schedule. Standard's price should not be read as a promise that every trade is free. Although Binance describes the release as open to its users, its official announcement warns that the products and services mentioned may be unavailable in some regions. Binance also warns that AI outputs can contain errors and are not guaranteed. It says users remain responsible for their investment decisions and trading losses.

TechBullion
Oct 20th, 2026
BNB news: Binance Wallet opens DeFi on 10 chains as Pepeto eyes a pepe-style run.

BNB news: Binance Wallet opens DeFi on 10 chains as Pepeto eyes a pepe-style run. 20 Oct 2026 Filed under Anyone checking BNB news this week wants one thing: a reason for the price to turn. BNB sits at $720.10, far below its $1,370 high from a year ago. Yet under the price, Binance keeps building. On October 16, its wallet opened a DeFi tool that works across 10 chains. In 2021, BNB went from about $40 to near $690 as builders piled onto its chain. While the big news lifts the big coin, something smaller is growing right below it. Pepeto runs a working bridge across five chains, and its presale has drawn over $11.1 million. What is the latest BNB news from Binance Wallet? Binance Wallet launched a DeFi API on October 16, per DeFi Prime. It is a tool that lets apps find DeFi products, track what people hold, and build trades from one place. It covers 10 chains, including BNB Chain, Ethereum, Base, and Arbitrum. TokenPost reports that Aave, Morpho, and Uniswap are among the first apps it supports, with Solana planned next. Users still sign every trade from their own wallet. This BNB news gives people more reasons to use the chain, and more use is how a coin climbs over time. BNB news meets the presale crowd: which coin moves faster from here? Why could Pepeto outpace BNB in 2026? Good BNB news helps the people who already hold BNB. For someone starting with a small sum, a closer look at timing, use, and growth points somewhere else. Pepeto is a presale whose tools already work, while most new coins are still selling a plan. Start with timing. The exchange, the scanner, and the bridge are live now, not on a roadmap. The presale price sits at $0.0000001902 on pepetocoin.com, and it rises at every new stage. Each stage that closes lifts the floor for the people who came early. Then look at use. Moving coins between chains usually costs $15 to $50 a transfer and can take hours. Worse, a failed transfer on some bridges can lock your funds for good. Pepeto's bridge does it in under 60 seconds, with no bridge fee, only gas. Your tokens lock in an audited contract on one chain and appear on the other once the proof checks out. If a transfer fails, the lock undoes itself. One transfer shown on the platform took 41 seconds, and every dollar not lost to fees stays yours. Then there is growth. Over $11.1 million has come in, and stakers earn 160% APY, with those rewards unlocking at listing. That money did not wait for a bull market to show up. Pepeto's cofounder is the person behind the first Pepe coin, which turned tiny buys into life changing money in 2023. Pepeto is lining up the same kind of Pepe style run, this time with working tools behind it, and a Binance listing is approaching. For anyone choosing between a big coin and an early one, Pepeto is the stronger pick open today. BNB price prediction: where is BNB headed over the next day, week, and month? Today, BNB trades at $720.10 per CoinMarketCap, inside a 24 hour range of $710.01 to $722.23. Blockchain.News marked support at $715.52 and $708.23 on October 17, with a first ceiling at $733.11. This week, the line to beat is $743.41, the strong ceiling in that same report. A clean move above it opens $755.73, the middle of the recent range. This month, CoinDCX expects a close near $740 by October 31, inside a $700 to $770 channel, as cited by Blockchain.News. Above that, CoinStats flags $775 to $780 as the breakout zone. For a coin worth $95 billion, that is a steady climb, not a fast one. Conclusion. This BNB news is good for the chain, and BNB could reach $780 if a breakout holds. But for anyone who weighs timing, real use, and growth, Pepeto comes out ahead. Its live bridge, open presale, and staking keep pulling in new buyers. BNB sold for 15 cents in 2017 and hit $1,370 a year ago. That chance closed for good, and the people who bought when nobody believed are the ones who got rich. Over $11.1 million has gone into Pepeto during a scared market, so those buyers expect the same story. The market pays its earliest believers the most, and that seat is open today on the Pepeto official website. FAQs. What does the latest BNB news mean for BNB holders? The latest BNB news means more apps can reach BNB Chain, since Binance Wallet's new DeFi tool covers 10 chains. More use usually lifts the price over time. Pepeto could outpace BNB because its tools already work while its price is still tiny, and i For information purposes only. Crypto carries risk. Not financial advice!

Yahoo Finance
Oct 19th, 2026
Binance opens AI Pro strategy agent to all users with free tier after beta

Binance has opened its AI Pro strategy agent to all users, adding a free tier to a product that had been a paid beta since March 25. The tool turns a plain-language trading idea, including risk limits, market conditions, and coins, into an automated strategy shown as an editable visual workflow. It runs on the Binance website and app, and supports spot and USDS-M futures strategies. Regional restrictions apply, but Binance did not list them. Free and paid users can paper trade and run strategies live, with a cap of 10 strategies per user. The agent cannot transfer funds. Live strategies use only money in a separate AI Strategy Account, and users must approve each strategy and any change to its logic. Binance's code check confirms only that the logic runs without errors, not that a strategy will be profitable.

PR Newswire
Oct 19th, 2026
Binance launches Binance AI Pro, bringing conversational AI Strategy building to users.

Binance launches Binance AI Pro, bringing conversational AI Strategy building to users. Oct 19, 2026, 08:24 ET The finance-focused AI agent turns plain-language trading ideas into tested, automated strategies, with user-controlled approval, funding, and revocation at every step ABU DHABI, UAE, Oct. 19, 2026 /PRNewswire/ - Binance today launches Binance AI Pro, a finance-focused AI agent that turns trading ideas into tested, automated strategies through simple conversation. It is available to users on the Binance website and app, with no separate sign-up required. Users describe what they want in plain language: the assets, conditions, parameters, and risk limits, the same way they would explain it to a friend. Binance AI Pro helps fill gaps, improves the strategy, and renders it as a visual workflow for review. No coding is required. "Binance AI Pro is about access: professional-style strategy building, no coding required, with the user in control at every step," said Jeff Li, VP of Product at Binance. "Users describe the idea, review the workflow, test it with paper trading, and approve deployment themselves. We are giving each individual user the freedom to decide how they want to participate in the market." How Binance AI Pro works Binance AI Pro generates each strategy as a visual workflow, the Strategy Canvas, shown alongside the chat on desktop. Users can click any step to inspect, adjust parameters, add or remove components, or annotate modules with instructions. On mobile, building and refining happen through chat. Workflows extend beyond trading: daily reports, market monitoring, subscription alerts, and signal generation. Testing before trading Every strategy can be tested with paper trading, which uses virtual funds in a simulated environment, before any live deployment. Going live requires a separate review-and-approve step, and runs in a dedicated AI Strategy Account, a virtual sub-account isolated from the user's main Binance account. Only the user can fund it, through manual transfer; the agent cannot move funds by itself, and strategies can be paused, adjusted, or revoked at any time. Built for finance, native to Binance Binance AI Pro draws on Binance's market data and research along with selected third-party sources. Under the hood, Binance AI Pro pairs a large language model foundation with a finance-specific agent harness built by Binance, with built-in guardrails and a workflow generator that turns plain-language ideas into executable strategy code. Grounded in policy leadership Binance AI Pro's design follows the "bounded autonomy" principles set out in "Know Your Agent: Building the Compliance Layer for Agentic Finance," a policy paper published earlier this month by Binance's Global Policy team: agents analyze and recommend; consequential actions always require explicit human approval. Availability Binance AI Pro supports Spot and USDS-M Futures strategies, with full availability subject to applicable regional restrictions. Binance AI Pro will progressively add support for more trading and exchange products. All users start on the free Standard Plan, which includes 250,000 monthly credits. The Premium Plan, at 19.99 USDC per month, raises the allowance to 10 million monthly credits, adds frontier models such as ChatGPT Sol, ChatGPT Astra, and Claude Opus where available, and allows credit top-ups. Payment is via Binance Pay. Notes to editors * Up to 10 strategies per user across paper trading, live trading, and signals. * Backtesting is not available in the initial release; automated code testing and paper trading are offered instead. * Strategy sub-accounts cannot withdraw to external addresses; transfers run only between a user's own accounts. * Standard and Premium credits refresh monthly; Premium top-up credits do not refresh, expire after 12 months, and are consumed only after the monthly allowance. * Binance AI Pro beta users keep their existing service, subscriptions, and can optionally migrate chat history and strategies via the app. Disclaimer: Your use of Binance AI, including any Binance AI Service, is at your own risk. It is provided to you on an "as is" and "as available" basis, without representation or warranty of any kind. You are solely responsible for all of your Prompts. Prompts may be used for training purposes. AI Inputs may include various unvetted third party sourced content. Any sourced content is provided "as is" without any guarantee. Binance may restrict or alter sourced content based on various compliance safety filters, however this is not absolute. Binance does not endorse or guarantee any AI Outputs. AI Outputs may include or reflect content, positions, views and opinions of third parties unknown to Binance, which may also include errors, biases, synthetic data and/or outdated information. Any AI Output should not be solely relied on for decision making. AI Outputs do not constitute any kind of advice by Binance nor any other intermediary services. Binance AI may use or make available third party AI Tools without any guarantee and subject to third party terms. Where AI Tools are configured by yourself or a third-party, you indemnify Binance against all liability. Binance does not guarantee any AI Tools. Binance AI may respond to your requests, but without any guarantee that your request will be fulfilled satisfactorily or at all. Digital asset prices can be volatile. You are solely responsible for your investment decisions and Binance is not liable for any losses. Digital asset prices can be volatile. DYOR. Use of Binance AI may be subject to additional Binance Product Terms, where applicable. For more information, see our Terms of Use, Risk Warning and AI Policy and Terms. About Binance Binance is a leading global blockchain ecosystem behind the world's largest digital assets exchange by trading volume and registered users. Binance is trusted by more than 300 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com.