Director of Corporate Marketing - Greater China

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

Position Report to

VP, Country Head Of China

Positions Report to This Role:

Marketing Alliance Managers Marketing Alliance Specialists Digital Marketing Specialist

Key Relationships：

Executive Group

Regional Vacation Ownership Key Stakeholders Vendors and Agents

PRINCIPAL RESPONSIBILITIES: (Include but not limited to :

To actively contribute to the company vision of making holiday dreams come true by being responsible for providing leadership focus in the overall band marketing agenda for vacation ownership in Asia. The Director Corporate Marketing is accountable for developing and implementing a detailed marketing strategy that builds on the existing structure and supports the delivery of business results

As the functional leader of our corporate marketing efforts for China marketing, this role is responsible for ensuring a close and effective alignment of marketing activities with operational and leadership colleagues all applicable Wyndham business units.

CORE MANAGEMENT OF DEPARTMENTS:

PRINCIPAL RESPONSIBILITIES;

(Include but not limited to:)

• Develop an overall marketing strategy to advertise and promote Club Wyndham Asia to desired segments in desired markets, and oversee its successful implementation. Competencies will include, but not be limited to all forms of media (DM, EDM, SMS, SEO,SEM,OPC, Social Media, etc.)

• Develop Minivac and Day Drive programs, and any other activities related to the successful generation of qualified prospects to the Company’s Sales Outlets at the desired volume and on a cost-effective basis.
• Develop and implement lead generation campaigns that support the overall sales strategy and increase the quality and quantity of leads using tools such as: paid search, SEO, content marketing, events, webinars, email, list buys, strategic partnerships, conferences/events, and social media

• Lead the Alliance Partnership team for China and ensure successful alliance campaigns and relationships between Wyndham and Alliance partners in China are developed and maintained via the alliance team.

• Deliver targets for all marketing channels in line with budget for China market including CPG : Number of guests and work closely with sales leadership on delivering VPG targets.

• Oversee all activities relating to the management of partnerships including performance management. Lead the marketing team input to pre-opening market analysis and associated pre-opening budgeting and planning, for each new Sales/Marketing centre.

• Campaign management of events working closely with the events teams and call to ensure events are appropriately planned and targets achieved. Ensure a calendar of events is in place and appropriate venues selected.

• Oversee the design & production of collateral to meet the needs of the business in China. Includes both online and offline materials: websites, photography coordination, brochures etc - this should be done in collaboration with our central resources to ensure cost effective solutions and consistency

• Focus on quality of service to the sales department through qualified targeted guests.

• Leading the performance of the managers, including providing regular performance feedback and appraisals, performance improvement and corrective action where necessary.

• Setting department targets and ensuring that each manager and the overall team meet the targets.

• Updating and analysing required reports and communicating the results through action plans.

• Reviewing staffing levels ensuring headcount is in place to meet department targets.

• Ensure compliance across all marketing areas of responsibility in China according to country requirements.

• Taking Lead on digitalizing and mobilizing marketing initiatives in innovative ways to maximize the business outcome.

KEY POSITION CRITERIA:

• Minimum 6 years of experience with a multinational, points-based vacation ownership company at the upper marketing management level. Excellent communications skills; able to interface comfortably and build rapport at both the Executive and operations levels

• Proven leadership, motivating, coaching and performance management skills

• Positive and enthusiastic altitude and ability to inspire some in others

• Advanced computer skills including previous experience using MS Word, Excel, Outlook and Adobe

• University degree or equivalent a plus

• Confident, flexible with the ability to work in o fast paced end changing environment

• Ensure that all reasonable directions given with regards to health and safety are followed, to not wilfully place at risk the health and safety of yourself or any person in the workplace and to not wilfully or recklessly interfere with or misuse anything provided for health and safety.

• Display a Count On Me! service to all internal and external parties.

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.