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Air Liquide

Industrial and medical gas provider

Marketing Manager - Home Healthcare

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSouth KoreaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Business Administration, or a related field.
  • At least seven years of marketing experience; experience in respiratory care or other home healthcare is preferred.
  • A strong understanding of the South Korean healthcare market and regulatory environment.
  • A proven track record of developing and executing successful marketing campaigns.
  • Strong digital marketing skills, including search engine optimization, search engine marketing, social media, and content marketing.
  • Strong communication and interpersonal skills, with the ability to build relationships with healthcare professionals and patients.
  • Fluency in Korean and English, both written and spoken.
  • Proficiency in Google Workspace and Gemini is preferred.
  • People management experience is preferred.
  • For foreign nationals, valid status permitting employment in the Republic of Korea is required.
  • No disqualifying reason for overseas travel is permitted.

Responsibilities

  • Develop and execute comprehensive marketing strategies to drive patient acquisition, value-based and patient-centric service, and market share growth for home therapies in respiratory and other diseases in South Korea.
  • Build and maintain strong relationships with pulmonologists, respiratory therapists, ear, nose and throat doctors, neurologists, and other healthcare professionals.
  • Organize and participate in medical conferences, seminars, workshops, patient outreach events, and health fairs.
  • Develop and distribute educational materials for healthcare professionals.
  • Develop and manage digital marketing campaigns across search engine optimization, search engine marketing, social media, email marketing, and online advertising.
  • Create engaging and informative content for websites, social media, and marketing materials tailored to the South Korean audience.
  • Manage and optimize the company's online presence, including its website and online patient portals.
  • Develop and implement patient education programs and support initiatives.
  • Create and manage patient advocacy programs and online communities.
  • Ensure consistent brand messaging and positioning across all marketing channels.
  • Develop and manage public relations activities and media relations.
  • Monitor and manage the company's online reputation.
  • Track and analyze key performance indicators to measure marketing campaign effectiveness.
  • Generate regular reports and presentations communicating marketing results to management.
  • Use customer relationship management software to manage leads and patient interactions.
  • Ensure marketing activities comply with South Korean healthcare regulations and ethical guidelines.

Desired Qualifications

  • Experience in respiratory care or other home healthcare.
  • Proficiency in Google Workspace and Gemini.
  • People management experience.

About the Company

Air Liquide

Industrial and medical gas provider

Air Liquide produces and supplies industrial and medical gases, such as oxygen, nitrogen, hydrogen, argon, and specialty gases, to manufacturers, healthcare providers, electronics, and energy companies. It operates through production plants, pipelines, cylinder networks, and on-site supply units, and it also designs and builds gas production and separation systems, including cryogenic air separation plants and large electrolyzers, via its engineering arm. Its Gas & Services business serves industry and healthcare and it is a major producer of hydrogen, investing in low-carbon hydrogen projects and electrolysis as part of industrial decarbonization. It serves the semiconductor industry and space programs as well. Its goal is to enable industrial decarbonization and the energy transition by providing reliable gases and engineering capabilities for large-scale gas production, hydrogen supply, and on-site services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1902

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