FMCG Strategic Account Intern
TikTok
FMCG Strategic Account Intern
TikTok
Short-form video platform with ads
About the team The FMCG, Fast Moving Consumer Goods team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the FMCG ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling FMCG offering. We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth. Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals. Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted. Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates. Responsibilities: Data & BI-related Tasks (50% of Workload) - Data Acquisition & Refinement: Gather, cleanse, and analyze large-scale datasets encompassing FMCG sales performance, user behavioral patterns, and campaign metrics from the TikTok Shop platform. - BI Reporting & KPI Tracking: Design and maintain recurring data reports using BI tools to monitor critical OKRs, including GMV，traffic, sales conversion rates, customer acquisition efficiency, and campaign ROI. - Advanced Analytics: Conduct in-depth trend analysis to identify actionable insights related to FMCG product performance, consumer preferences, and marketing effectiveness, supporting data-driven strategy formulation. - Dashboard Development: Collaborate in building and optimizing real-time business dashboards to visualize key performance indicators, enabling stakeholders to make agile, informed decisions. Operational & Project Support Tasks (50% of Workload) - Ad-hoc Project Execution: Provide end-to-end support for FMCG special projects and marketing campaigns, including planning, coordination, and performance monitoring. - Merchant Incubation: Assist in the acquisition and onboarding of high-potential online merchants, driving their growth through strategic guidance and platform resource alignment. - Seller Account Management: Oversee seller lifecycle operations, including training, issue resolution, campaign updates, and operational support to ensure optimal merchant performance. - Stakeholder Communication: Liaise with sellers to understand their needs, address concerns, and align on platform best practices, fostering long-term partnerships. - Onboarding & Enablement: Guide new sellers through platform onboarding, delivering education on tools, policies, and troubleshooting support to accelerate their go-to-market readiness. - Administrative Coordination: Manage operational workflows, documentation, and cross-team communication to ensure seamless execution of daily tasks.
Minimum Qualifications - Currently pursuing Bachelor Degree in Marketing or a related business discipline. - Exceptional attention to detail with a commitment to data accuracy and precise formatting. - Strong motivation to learn social commerce dynamics, paired with proactive initiative and enthusiasm. - Proficiency in Microsoft Office Suite (especially Excel for data analysis) and Google Workspace tools. - Excellent verbal and written communication skills, with the ability to convey complex information clearly. Preferred Qualifications - Hands-on experience with BI visualization tools (e.g., Tableau, Power BI) is highly desirable. - Familiarity with data analysis programming languages (SQL, Python) and statistical methods. - Knowledge of data visualization best practices and dashboard design principles. - Prior exposure to e-commerce or FMCG data analysis (e.g., sales trends, consumer insights). - Demonstrated ability to thrive in a fast-paced environment, with a strong work ethic and adaptability. If you have any questions, please reach out to us at [email protected]
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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