Neo Group

Wealth and asset management for HNWIs

CRM Product Bonus Manager

Growth MarketingPosted on Nov 12

Full-timeMinsk, Minsk Region, BelarusNo salary listed

About the Job

Requirements

Proven hands-on experience configuring and launching bonus mechanics, gamification, and loyalty systems via Smartico is required.
Deep understanding of product-integrated bonus mechanics, bonus engines, and user engagement tools.
Proven track record of working closely with Product, Tech, CRM, and BI teams.
Ability to interpret performance metrics and optimize promotional and gamification performance based on data.
Strong focus on campaign integrity, quality assurance testing of mechanics, and managing complex multi-trigger setups.

Responsibilities

Configure, deploy, and manage product-integrated bonus and loyalty mechanics, including tournaments, mini-games, wheel of fortune, and gamification levels, using Smartico.
Oversee the full lifecycle of product-integrated gamification mechanics built via Smartico, ensuring proper trigger setups and reward delivery.
Work closely with Product, Tech, and CRM teams to ensure seamless integration, smooth event tracking, and scalability of Smartico mechanics.
Track key metrics, including engagement, participation, redemption rates, retention, and lifetime value, and propose data-driven improvements to active mechanics.
Maintain detailed documentation of Smartico configurations, logic, triggers, and payload requirements to ensure transparency and replicability.

CRM Product Bonus Manager

Neo Group · Minsk, Belarus (Hybrid) · Full-time · Posted 2026-11-12

Workplace: hybrid

Department: CRM

Description

As part of our continued growth, Neo Group is recruiting on behalf of our partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a CRM Product Bonus Manager to join the partner's CRM Team.

Role overview:

As a CRM Product Bonus Manager, you’ll create, manage, and optimize bonus and loyalty mechanics in Smartico, including tournaments, mini-games, and gamification features. You’ll make sure everything runs smoothly and use performance data to improve customer engagement and retention.

You’ll also work closely with Product, Tech, and CRM teams to launch new mechanics, improve existing ones, and keep processes well-documented.

Responsibilities:

Product & Bonus Mechanics Setup: Configure, deploy, and manage product-integrated bonus and loyalty mechanics (tournaments, mini-games, wheel of fortune, gamification levels, etc.) specifically using Smartico.
End-to-End Loyalty Operations: Oversee the full lifecycle of gamification mechanics built into the product via Smartico, ensuring proper trigger setups and reward delivery.
Coordinate with Product & Tech: Work closely with Product, Tech, and CRM teams to ensure seamless integration, smooth event tracking, and scalability of Smartico mechanics.
Analyze & Optimize Performance: Track key metrics (engagement, participation, redemption rates, retention, LTV) and propose data-driven improvements to active mechanics.
Maintain Documentation: Keep detailed documentation of Smartico configurations, logic, triggers, and payload requirements to ensure transparency and replicability.

Requirements

Hands-on Smartico Experience: Proven hands-on experience in configuring and launching bonus mechanics, gamification, and loyalty systems via Smartico is a must.
Bonus & Gamification Expertise: Deep understanding of product-integrated bonus mechanics, bonus engines, and user engagement tools.
Cross-Team Collaboration: Proven track record of working closely with Product, Tech, CRM, and BI teams.
Analytical Mindset: Ability to interpret performance metrics and optimize promo/gamification performance based on data.
Structured & Detail-Oriented: Strong focus on campaign integrity, QA testing of mechanics, and managing complex multi-trigger setups.

Apply

Apply at Neo Group

About the Company

Neo Group

Wealth and asset management for HNWIs

Neo Group provides wealth and asset management services for high-net-worth individuals, ultra-high-net-worth individuals, family offices, and institutional clients in India. Its Wealth Management division offers financial advisory and tailored solutions through about 150 senior advisors, while Neo Asset Management concentrates on alternative investments like private credit, real assets, and private equity to seek inflation-beating returns. The company distinguishes itself through rapid growth, culminating in unicorn status in 2026, and by combining comprehensive advisory services with a strong focus on private markets. Its goal is to grow into a leading Indian wealth and asset manager with close to ₹1 trillion in client assets, delivering solid long-term returns for its clients.

Company size: 201-500
Company stage: Late Stage VC
Total funding: $309.5M
Headquarters: Mumbai, India
Founded: 2021

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