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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
Panama City Beach, FL, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • Honesty and trustworthiness are essential, and the associate must pass appropriate security clearances.
  • A high school diploma or equivalent is required.
  • The candidate must be able to stand, lift, bend, stretch, reach, learn, read, concentrate, think, see, hear, and communicate.
  • The candidate must be able to push or pull 60 pounds unassisted and lift or carry 30 pounds unassisted.
  • The candidate must be able to stand for eight hours and walk for long periods while maintaining a friendly professional image.
  • The candidate must be proficient in written and verbal English.
  • The candidate must be computer literate and able to operate the property management system to post charges, compute bills, collect payment, and make change.
  • The candidate must have problem-solving and conflict-resolution skills.
  • The candidate must be able to multitask while remaining focused on associate and guest service.
  • The candidate must be able to communicate with guests and coworkers and receive, transmit, and relay mail, phone, and written messages using communication log books.
  • The candidate must be available to work any day or shift, including weekends.
Responsibilities
  • Provide excellent guest service in an efficient, courteous, and professional manner while following company hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty when needed or scheduled.
  • Respond immediately to guest requests and maintain thorough communication with management staff.
  • Greet and register guests, provide room assignments, maintain guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by taking future reservations and recommending alternate same-brand products.
  • Identify potential sales leads through guest interaction and report information to the appropriate individual.
  • Keep housekeeping and other departments informed of special requests, late check-outs, and special-needs areas.
  • Check all credit cards for validity before the end of the shift.
  • Learn and use the property management system.
  • Ensure that cash, checks, and miscellaneous departments are balanced at the end of each shift.
  • Assist in food and beverage, housekeeping, laundry, and other areas as needed for guest satisfaction.
  • Maintain a clean and professional lobby and dining area, including dusting, vacuuming, and cleaning tables.
  • Maintain thorough knowledge of emergency procedures and practice safety standards.
  • Remain alert to hazardous conditions and report or correct them immediately.
  • Report unusual occurrences or requests to the manager.
  • Maintain required certification from a responsible authority.
  • Use the Service Recovery Log and other necessary communication logs for shift-to-shift communication.
  • Maintain stock and cleanliness in the market area.
  • Follow approved laundry procedures where applicable, operate washers and dryers, and fold linen according to standards.
  • Perform other assigned duties, including assisting in laundry, housekeeping, or food and beverage departments.
Desired Qualifications
  • Experience in service, sales, telesales, or guest-relations industries is preferred.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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