Marketing & Communication Specialist

Mission Details

The Marketing & Communication Specialist position reports to the Business Manager Italy C&C.
Based in Italy, within the Construction & Consumer (C&C) division, and working closely with the local Sales and Business Development team and cross-functional teams across Europe, the Marketing & Communication Specialist will contribute to business growth by developing and executing effective and high-impact marketing and communication initiatives.
This is a hands-on role for a proactive and creative marketer who understands market dynamics and enjoys turning ideas into action. Responsibilities include managing digital and social media channels, coordinating trade marketing and in-store/out-of-store activities, supporting product launches, organizing PR initiatives and events, creating engaging content, and identifying opportunities to increase brand visibility and drive commercial performance.

We offer €45,000–€50,000 gross annual salary together with an amazing experience in Arkema! 

Required Profile

Brand & Communication Strategy Implementation
• Implement the brand positioning, tone of voice and communication strategy across all relevant touchpoints.
• Contribute to the local marketing and communication initiatives, bringing market insights, ideas and proactive recommendations.
• Work closely with the Global Marketing team to coordinate the development, adaptation, production and distribution of: Marketing materials, Merchandising and POS materials, Catalogues and brochures, Website and digital content, Other brand communication assets 
PR & Media Management
• Support and coordinate PR activities in collaboration with the Global Brand Management, the Sales team and external PR agencies.
• Support the implementation of the editorial plan and content calendar.
• Contribute to media relations, press activities and relevant brand visibility initiatives.
Digital Presence & Social Media Management
• Manage the brand's social media presence across Instagram, YouTube and LinkedIn, ensuring consistency with the overall communication strategy.
• Coordinate content planning, production, publishing and community management, while supporting influencer collaborations and performance improvement initiatives.
• Manage and regularly update the brand's websites, ensuring content accuracy, consistency and alignment with the brand strategy.
• Identify opportunities to improve digital engagement, reach and brand awareness.
Campaign Management
• Coordinate and monitor integrated marketing campaigns in close collaboration with the Sales team and relevant external partners.
• Support campaigns from concept development through execution, monitoring and post-campaign analysis.
Product Launches & Events
• Coordinate the planning and execution of product launches, marketing events, trade events and sales events in collaboration with agencies, distributors and the Sales team.
• Manage timelines, materials, suppliers and key stakeholders to ensure successful execution.
In-Store & Out-of-Store Marketing
• Coordinate in-store and out-of-store marketing activities together with distributors and the Sales team.
• Support the implementation of Visual Merchandising guidelines and local retail activations.
Growth & Performance Marketing
• Monitor marketing performance and identify opportunities to increase brand awareness, engagement and lead generation.
• Analyze customer and market insights to propose new initiatives and improvements.
• Contribute to lead generation and customer engagement initiatives across digital and offline channels.
• Support the measurement of marketing effectiveness and ROI through regular reporting and performance analysis.
Requirements
• 3-5 years of experience in Marketing, Communication, Digital Marketing, or Trade Marketing role, preferably within the Construction, Building Materials, Industrial, or Distribution sectors.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, Communication, Management Engineering, or a related field.
• Fluent in Italian and English, both written and spoken, German is considered a plus.
• Experience managing social media channels, digital content, and marketing campaigns.
Soft Skills
• Entrepreneurial mindset with a strong sense of ownership and accountability.
• Commercially minded, with a strong understanding of how marketing activities contribute to business growth and sales performance.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.