Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you’ll make a valuable - and valued - contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku’s purpose to make TV better for everyone.
About The Role
Roku is seeking an Ad Partner Marketing Manager to join our growing Ad Marketing, Products team. In this role, you will work alongside cross-functional teams to define and implement joint go-to-market campaigns with key business partners, think strategically about where to invest resources, and make recommendations on how to scale our current partnerships. This critical thinker must passionately evangelize the tremendous value created by our innovative technology, our partners and business relationships that are designed for long-term mutual success. The role will be responsible for building marketing programs to drive awareness, adoption, activation, and retention of Roku’s ad product suite. Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.
For New York Only - The estimated annual salary for this position is between $99,000 and $190,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
- Develop strategic collaborative relationships that are mutually beneficial to our partners to help achieve co-marketing goals.
- Facilitate the partner go-to-market plan including creating and owning the marketing process for partner pitches, launches, client pitching, and creating a marketplace halo.
- Own macro-level narrative and marketing initiatives including identifying common narratives that need to be told across partners while identifying how we market to current and prospective partners.
- Own partner marketing planning and maintain an up-to-date tracking of all partner marketing activities (thought leadership, launches, announcements, webinars, events, partner news, etc).
- Help deliver a partner experience with clear, concise and actionable communications that increase partner engagement.
- Innovatively package Roku’s ad product offerings and educational materials for co-marketing use
- Create a partner marketing playbook based on successful strategies and insights that is repeatable.
- Own core storytelling across marketing channels to engage and attract new customers.
What You’ll Bring
- 5 years of partner marketing experience in B2B SaaS/CTV technology companies.
- Proven track record of successfully launching partner campaigns.
- Demonstrated ability to execute results-driven partner marketing programs.
- Experience in planning and executing partner webinars, tradeshows, and field marketing events.
- Strong organizational skills with keen attention to detail for effective project management.
- Proficiency in translating marketing efforts into measurable business impact and outcomes.
- Self-motivated and adept at working independently, with the ability to communicate effectively with remote management.
- Exceptional strategic thinking skills, enabling data-driven decision-making.
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.
