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Alfa Financial Software

SaaS platform for asset finance lifecycle

Director of Markets

Product MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Significant experience in a senior market strategy, commercial leadership, product marketing, industry practice leadership or consulting role within enterprise software.
  • A strong understanding of regulated financial services markets, ideally automotive, equipment or commercial finance, or an adjacent sector.
  • A track record of defining and executing go-to-market strategies for complex B2B software products and services.
  • Experience leading and developing senior, highly skilled teams.
  • Strong commercial acumen, with experience supporting revenue growth, market expansion and strategic planning.
  • Exceptional communication and presentation skills, comfortable engaging executive stakeholders, customers and prospects.
  • A history of representing organisations externally through industry forums, conferences or customer engagements.
  • An understanding of AI, automation and the emerging technologies reshaping financial services.

Responsibilities

  • Lead Alfa's Markets function and build and lead a team of Market Leads and analysts.
  • Use customer needs, competitive positioning, regulatory change and industry trends to align commercial, product and strategic direction with market opportunities.
  • Own market-level go-to-market strategies and propositions.
  • Support major sales opportunities with strategic guidance and executive-level engagement.
  • Act as a senior external voice for Alfa with customers, prospects, industry bodies and analysts.
  • Shape the content and themes at Alfa Connect, Alfa's flagship client event.
  • Work as a key member of the Revenue leadership team with Product, Strategy, Delivery, Partnering and Marketing.
  • Ensure market insight shapes product roadmaps and campaign planning.
  • Lead, coach and develop the Markets team and build a collaborative, inclusive and externally focused culture.

About the Company

Alfa Financial Software

SaaS platform for asset finance lifecycle

Alfa Financial Software builds software for asset finance, led by Alfa Systems, a cloud-based SaaS platform. The system covers the full lifecycle of asset financing from origination to disposal with modules for origination, underwriting, servicing, collateral management, billing, and collections. It differentiates itself by focusing specifically on asset finance and serving large, established lenders at enterprise scale across Europe and North America, while being a publicly traded company on the London Stock Exchange. Its goal is to help asset finance providers run efficient, scalable operations across its core regions.

Company size
501-1,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1990

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