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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesConfirmed live in the last 24 hours
Full-timeFairfax, VA, USA

About the Job

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring an efficient and independent workflow.
  • Possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for effective interaction with external clients and internal team members.
  • Prioritize and manage tasks to meet deadlines and maintain efficiency in a dynamic work environment.
  • Have intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM.
  • Cultivate a distraction-free in-home office environment.
  • Have 3+ years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Must currently reside in or near the territory full-time.
  • Be able to travel locally within the territory 2–5+ days per week; some out-of-area and overnight travel may be expected.
  • Be available for hours that may vary based on customer needs, including evenings and weekends.
  • Meet the physical demands of regular sitting, standing, bending, lifting, and driving, with reasonable accommodations available where applicable.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Navigate CRM functions for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales in existing accounts by selling across all sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Serve schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs as a consultative partner.
  • Execute the full sales cycle, including prospecting, lead generation, account management, and post-sale service.
  • Use CRM tools, data insights, and territory planning to identify growth opportunities, expand multi-sport penetration within existing accounts, and develop a pipeline of new business.
  • Engage clients in person, manage relationships, and uphold ethical standards to build long-term partnerships.

Desired Qualifications

  • Sporting goods business-to-business outside sales experience is preferred.
  • A bachelor’s degree is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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