Full-Time

Marketing Associate

Updated on 4/30/2024

Betterment

Betterment

201-500 employees

Automated investing and savings platform

Data & Analytics
Financial Services

Compensation Overview

$65,000 - $75,000Monthly

+ Equity + Commuter and Parking Benefits + FSA/HSA + 401(k) with Employer Match

Junior

New York, NY, USA

Required Skills
Sales
Management
Lead Generation
Hubspot
Marketing
Data Analysis
Requirements
  • 2+ years experience in B2B or SaaS Marketing
  • Proficiency in marketing automation, CRM systems, and analytics tools; Hubspot experience a plus
  • Familiarity with B2B marketing best practices and channel tactics (events, webinars, content, email nurture)
  • Collaborative team player who excels at building relationships and has a desire to learn
  • Excellent written and verbal communication skills
  • Demonstrated self-starter with strong project management skills and ability to work independently
Responsibilities
  • Support the content marketing strategy across owned channels to grow inbound lead generation and support our enterprise sales team
  • Manage project timelines and deliverable tracking, communicating with internal leads to collect and deliver assets/information and send reminders of approaching deadlines
  • Support marketing automation and nurture efforts
  • Stand up new lead intake channels and webforms when new referral partners are launched
  • Execute against paid media plans including; assisting with vendor management, and coordinating creative and compliance requests
  • Distribute marketing content consistently across web, social, and email channels, ensuring it is compelling, engaging, and can drive relevant traffic
  • Participate in quarterly media planning and campaign ideation
  • Collaborate with sales partners on executing incremental activities to drive revenue generation and implement builds based on customer feedback
  • Circulate regular updates on key reports
  • Assist with database and list management to ensure data hygiene and facilitate a strategically segmented marketing nurture program

Betterment offers automated investing with expert-built portfolios and a high-interest cash account, utilizing low-cost ETFs and adjustable risk profiles for long-term financial needs, as well as a transparent fee structure for investing and savings. The app also provides goal-setting and planning tools, automatic deposit and trading features, and rewards on everyday spending to help users grow their money and maximize their savings.

Company Stage

Series F

Total Funding

$448M

Headquarters

New York, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

6%

1 year growth

10%

2 year growth

5%