Audience Insights Manager
eight&four
Audience Insights Manager
eight&four
Independent network of London-based agencies
eight&four · London, United Kingdom (Hybrid) · — · Posted 2026-10-22
Workplace: hybrid
We’re a social and end-to-end content production agency. Since 2008 we’ve been building an integrated, digital-first offering that combines content excellence with channel best practice to drive performance across our client base.
As a values-driven agency, our people are our power. We stay ahead of the game by hiring smart thinkers and giving them back what they put in: through rapid progression, industry-leading benefits and a culture which has been named in Campaign’s Best Places to Work for 8 years running.
We are looking for a Audience Insights Manager with a strong background in social listening and audience research.
This role focuses on understanding audiences in depth, exploring the conversations, communities, behaviours and cultural influences that shape how people think, engage and make decisions.
You'll use social listening, audience intelligence platforms, search data and community research to uncover insights, trends and opportunities that inform social and channel strategies, content development and creative campaigns.
You'll go beyond surface-level data, investigating online communities, identifying audience motivations and cultural tensions, and translating findings into clear, actionable insights that creative, content and strategy teams can build on.
The role also covers social and digital channel audits, competitor analysis and content performance research, helping brands understand where and how to connect with their audiences.
You'll work across B2B and B2C brands in sectors including finance, technology, ecommerce, travel and hospitality, collaborating closely with our Audience Strategy Lead and wider creative, content and client teams.
Core Responsibilities
Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends
Research online communities, forums and platforms such as Reddit to identify audience attitudes, interests, pain points and unmet needs
Analyse social, search and audience data to uncover insights, cultural tensions and opportunities for brands
Lead social and digital channel audits, assessing content performance, audience engagement, platform effectiveness and opportunities for improvement
Conduct competitor, category and cultural analysis to identify trends, content gaps and opportunities
Translate audience intelligence into clear insights and recommendations that inform social and channel strategies, creative briefs, content development and campaigns
Identify audience needs, content opportunities and platform behaviours to support the development of content pillars, channel roles and wider content ecosystems
Monitor emerging trends, content formats, platforms and online communities relevant to clients
Analyse social content and campaign performance to inform future content and channel recommendations
Develop insight-led presentations and research findings for internal teams and clients
Collaborate with the Audience Strategy Lead and wider teams on pitches, campaigns and strategic projects
3–5 years' experience in social, audience insights, social listening and digital research
Strong hands-on experience in social listening, audience research, community analysis and channel audits
Experience using tools such as Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar
Strong understanding of Reddit, online communities, social platforms and digital audience behaviours
Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting
Proven ability to translate audience research into meaningful insights and recommendations that inform content, creative and channel strategies
Good understanding of social and digital channels, content formats and how audiences engage across different platforms
Experience working across B2B and B2C audiences
Strong presentation, communication and strategic storytelling skills
Ability to independently manage research and insight projects while collaborating with creative, content and strategy teams
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Independent network of London-based agencies
eight&four Group is an independent network of marketing and communications agencies based in London. It coordinates a group of partner agencies to work together on client campaigns, offering access to combined capabilities across strategy, creative, media, digital, and PR. The network model means different agencies stay autonomous while collaborating under the eight&four umbrella, sharing resources, best practices, and cross‑agency teams to deliver integrated services for clients. What sets eight&four apart is its independence and network approach, rather than being part of a large linear holding company, enabling closer collaboration among specialist agencies while maintaining their own identities. The goal is to provide clients with access to a broad, integrated set of services through a flexible, agency-led network that can scale with project needs.
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