Trade Marketing Analyst
About the job
- A bachelor's degree in Business Administration, Marketing, or a related field is required.
- At least 2 years of experience in Trade Marketing, Marketing, and/or Sales is required.
- Fluency in spoken and written English and Spanish is required.
- Proficiency with PowerPoint and Excel is required.
- Experience leading teams or direct reports is required.
- Knowledge and experience in promotion execution, activations, managing promoter teams, and digital marketing are required.
- Plan, execute, and monitor Trade Marketing strategies to drive sell-out and brand visibility at points of sale.
- Manage and execute promotional budgets with each trade partner in the region.
- Measure the impact and return on investment of promotional activities, developing metrics tailored to business needs.
- Directly oversee the operation of promotional agencies in assigned territories.
- Train and build loyalty among point-of-sale sales teams, turning them into brand ambassadors.
- Develop consumer communication plans for promotional seasons in coordination with commercial partners.
- Coordinate the development and implementation of local campaigns with advertising and trade agencies.
- Strengthen relationships with key executives at each trade partner.
- Process and follow up on invoices and credit notes related to marketing activities.
- Lead projects from concept through execution.
- Provide support on additional tasks assigned within the Marketing team.
- Manage at least one direct report.
About the company
GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santo Domingo, Dominican Republic
Founded
1990
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Simplify's Take
What believers are saying
- Supervisors get operating responsibility: GomezLee Marketing's El Salvador posting combines team instruction, budget control and distributor relationship management.
- GomezLee Marketing documents staff development locally: its Guatemala human resources role coordinates onboarding, training needs and team development plans.
- Regional clients get consistent delivery: GomezLee Marketing sells a common execution standard across its country operations.
What critics are saying
- Field leadership requires mobility: GomezLee Marketing's San Salvador supervisor role requires a personal vehicle, regional travel and flexible hours.
- Some GomezLee Marketing assignments are brief: its Honduras recruiter role specifies one month under a professional-services contract.
- GomezLee Marketing's field application involves an outside supplier: its website directs clients to eLeader's separate platform.
What makes GomezLee Marketing unique
- GomezLee Marketing trains dedicated store specialists: its Retail Pros work under a defined execution and performance-management system.
- GomezLee Marketing runs reward programs end to end: its service covers design, administration and the digital platform.
- GomezLee Marketing targets store salespeople: Brand Fans programs encourage electronics and appliance recommendations at retailers.
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