Leena AI

Enterprise AI-powered virtual assistants automating workflows

Vice President – Demand Generation

Growth MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USANo salary listedIn-person

About the Job

Requirements

Personally owned and achieved a demand-generation pipeline target at scale with a substantial budget.
Have 8–12 years of experience in demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies, ideally enterprise; experience running multichannel paid campaigns, owning a marketing technology stack, and managing a meaningful budget end-to-end.
Have at least 3 years of direct people-management experience managing marketers and operators.
Demonstrate analytical rigor in customer acquisition cost, payback, attribution, and conversion by stage and source; build models, interrogate data, and reallocate spend based on evidence.
Have enterprise-scale account-based marketing experience, including tiered account lists, multichannel orchestration, and account-level measurement.
Build with large language models and AI tools, including enrichment automations, programmatic content, attribution dashboards, and campaign-operations scripts; independently create working prototypes and hold the team to the same standard.
Operate effectively with senior peers such as VPs of Sales or Business Operations, push back where needed, and drive alignment through clarity and results.
Identify gaps, build solutions, and ship them without waiting for a playbook.

Responsibilities

Own the pipeline target and its underlying model, including channel mix, spend allocation, conversion rates, and stage-by-stage targets.
Own paid media across LinkedIn, Google, search engine optimization, Reddit, and other channels that meet return-on-investment criteria.
Design and run account-based programs for named enterprise accounts; own account selection and tiering, segment-level campaign strategy, supporting content and creative, orchestration across paid media, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution; align target account lists and messaging with Sales and Product Marketing.
Own content programs that drive inbound traffic and website conversion, including webinars, newsletters, syndication programs, gated assets, search engine optimization content, and blogs; manage the editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to marketing-qualified lead.
Plan, execute, and measure tradeshows, industry conferences, hosted dinners, and regional events.
Lead marketing operations, including lead routing, scoring, lifecycle management, campaign operations, and data hygiene.
Own the marketing technology and lead-generation stack used to generate, capture, enrich, and route demand.
Own marketing analytics, including multi-touch attribution, funnel analytics, cohort and channel return on investment, and customer acquisition cost and payback by source; build reporting and use it to guide budget decisions, creating dashboards as needed.
Inherit a partial team and build out the rest; scope roles, hire operators, and establish domain ownership across the team.

VP, Demand Generation

Leena AI · New York, United States · Full-time · Posted 2026-09-25

Workplace: on_site

Department: Demand Generation

Description

What you own

Pipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
Martech & Lead-Gen Stack Own the full tech stack required to generate, capture, enrich, and route demand.
Marketing Analytics Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.
Team Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.

Requirements

What we're looking for

Pipeline track record : You've personally owned a demand number and hit it, at scale, with real budget behind it.
8–12 years in demand gen / growth Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.
People leader 3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.
Analytically rigorous You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.
ABM experience You've run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.
AI builder, not just AI user You build with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.
Peer-level operator You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
Builder mentality You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.

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About the Company

Leena AI

Enterprise AI-powered virtual assistants automating workflows

Leena AI provides AI-powered virtual assistants for businesses to improve productivity and streamline workflows. Its main offering, the Autonomous Agent, uses generative AI and proprietary large language models to automate complex tasks and handle employee questions across HR, IT, Finance, and Procurement. The product works by integrating with an organization’s existing systems and automating processes through an enterprise-grade, subscription-based model. Leena AI differentiates itself with a strong emphasis on data privacy and security, along with ongoing enhancements and new integrations to meet enterprise needs. Its goal is to help global companies maximize efficiency by automating routine work and resolve employee inquiries efficiently.

Company size: 201-500
Company stage: Series B
Total funding: $38.1M
Headquarters: New York City, United States
Founded: 2015

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