Technical Sales Engineer
BOS Innovations
Technical Sales Engineer
BOS Innovations
Industrial automation systems integrator
BOS Innovations · London, Canada · Full-time · Posted 2026-10-08
Salary: CAD 90,000–110,000
Workplace: on_site
Department: TrueLight
At BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels. For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries -providing intelligent automation systems built on precision, reliability, and innovation.
Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability. At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence. Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.
About the Role
TrueLight is bringing to market a breakthrough AI-powered inspection platform that gives manufacturers automated, high-precision quality inspection at production speed, launching with 3D-AI Weld Inspection.
This Technical Sales Engineer owns the go-to-market for TrueLight’s AI inspection platform, starting with 3D-AI Weld Inspection and expanding to additional inspection applications and products as they come to market.
The role sells through two channels: direct deals where TrueLight integrates the AI inspection solution into a customer’s production line, and technology/product sales to other systems integrators and manufacturers who will integrate it themselves. Success means building a real pipeline in both channels - you’re not just selling a service, you’re selling a product that other technical buyers need to say yes to on its own merits.
The ideal candidate is a self-directed, technically credible seller who can speak fluently to quality, manufacturing, and automation engineers, understands the difference between selling an integrated solution and selling a product to a peer integrator, and is energized by owning the commercial strategy for a new product from the ground up.
Location: London, ON
Employment Type: Full Time
Department: TrueLight
Salary: $90,000 - $110,000
**RESPONSIBILITIES
Inspection Platform Sales**
Build and manage a two-track pipeline:
end customers who want TrueLight to integrate the solution, and
systems integrators and OEMs who want to buy or license the technology to integrate themselves.
Develop and execute outreach and channel-partner strategies specific to AI quality inspection, including identifying and cultivating integrator/OEM partnerships as a distinct sales motion.
Product & Market Development
Customer Support
This description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Your interest in this opportunity is appreciated. Applicants must be eligible to work in Canada. Only those applicants selected for an interview will be contacted.
Why Join BOS
Total Rewards
Health & Wellbeing
Growth & Development
Culture & Community
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Industrial automation systems integrator
BOS Innovations is an industrial automation and custom machine builder. The company designs and builds robotic assembly, welding, laser, machine-vision, and material-handling systems for manufacturers. It serves manufacturers seeking purpose-built equipment and production automation. Its operating model centers on engineering and build teams carrying projects from concept and controls design through assembly, installation, and service. Teams work across mechanical and electrical engineering, controls, robotics, machining, assembly, project management, and service.
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