Digital Product Manager

Job Description

Role Purpose: 

The Digital Product Manager AMEA is responsible and accountable for assigned digital products that support growers across Crop Protection and Seeds in AMEA. 

The successful candidate will translate regional strategy and country business needs into a clear grower product vision, prioritized roadmap, and measurable delivery plan. Reporting to the AMEA Digital Strategy and Product management Lead, this person will connect commercial stakeholders, country teams, product squads, and global platform owners to implement solutions, drive adoption, and realize business value across AMEA markets. 

Accountabilities: 

1. Product Strategy and Lifecycle Ownership 

• Own the vision, objectives, and end-to-end roadmap for assigned digital products, aligning grower and commercial needs with AMEA priorities and relevant global product strategies. 

• Translate business opportunities into prioritized product requirements, user journeys, release plans, and measurable outcomes. 

• Lead product discovery through user research, process analysis, competitive review, and market assessment, with regular validation from growers, customers, and commercial teams. 

• Manage the product lifecycle from ideation and business case through build, launch, adoption, optimization, and retirement. 

• Balance regional consistency with country-specific requirements, reusing scalable capabilities while addressing material market differences. 

2. Commercial Partnership and Business Transformation 

• Partner with Marketing, Pricing, Sales, Commercial Operations, Crop Protection, and Seeds leaders to shape product priorities and support regional business transformation. 

• Convert commercial processes and pain points into practical digital solutions that improve customer experience, execution quality, speed, and decision-making. 

• Support country and regional product launches by coordinating process change, readiness, communication, training, and adoption activities. 

• Act as the day-to-day product partner for business stakeholders, connecting long-term strategy with timely and pragmatic delivery decisions. 

3. Business Case, Value Realisation and Adoption 

• Develop and maintain business cases for new capabilities and major enhancements, defining expected value, investment needs, assumptions, risks, and success measures. 

• Prioritize investments based on strategic fit, customer value, commercial impact, delivery feasibility, total cost, and reuse potential across markets. 

• Own value-realisation plans and track product adoption, benefits, ROI, and operating performance with Finance, Commercial, and Analytics partners. 

• Use performance data and customer feedback to identify adoption barriers, recommend corrective actions, and inform future roadmap decisions. 

4. Stakeholder, Team and Delivery Leadership 

• Build effective relationships with Country Digital Leads, Commercial Directors, functional leaders, global product owners, IT teams, vendors, and delivery partners. 

• Lead or coordinate 2–3 Business Analysts or product team members as assigned, setting clear objectives, responsibilities, development priorities, and quality expectations. 

• Facilitate alignment across Marketing, Sales, Finance, Agronomy, Data, IT, Legal, Privacy, and Security to resolve dependencies and unblock delivery. 

• Guide agile or squad-based delivery by maintaining a clear backlog, making timely trade-offs, and ensuring acceptance criteria reflect business and user needs. 

• Communicate product strategy, roadmap, risks, decisions, and results to regional and country stakeholders using concise evidence-based narratives. 

5. Governance, Platforms and Performance 

• Define and monitor product KPIs covering customer experience, adoption, process performance, commercial value, reliability, and cost. 

• Apply product governance, investment, architecture, data privacy, cybersecurity, and regulatory requirements throughout the lifecycle. 

• Coordinate implementation and integration with relevant commercial platforms, which may include Salesforce, SAP S/4HANA, DTP, Lynx, Cropwise, analytics, and content or commerce platforms. 

• Maintain product health and delivery reporting, escalating material risks early and driving continuous improvement based on evidence. 

Knowledge, Experience & Capabilities 

Required Experience 

• 12+ years of relevant experience in digital product management, commercial transformation, business analysis, or technology-enabled business change, with direct responsibility for product outcomes. 

• Commercial domain experience in Marketing, Pricing, Sales, Commercial Operations, CRM, e-commerce, or related customer-facing processes. 

• Experience delivering and scaling digital products across multiple markets in a matrixed, multinational organization. 

• Demonstrated ability to create business cases, prioritize investments, track benefits, and communicate ROI and product performance to senior stakeholders. 

• Practical experience with agile, product-led, or squad-based delivery and the management of roadmaps, backlogs, releases, and cross-functional dependencies. 

• Experience leading, coaching, or coordinating small teams, Business Analysts, vendors, or delivery partners. 

• Agriculture, Crop Protection, Seeds, FMCG, or another complex commercial sector experience is preferred; cross-cultural experience across AMEA is an advantage. 

Knowledge 

• Digital product lifecycle practices, including strategy, discovery, user-centred design, delivery, launch, adoption, measurement, iteration, and retirement. 

• Commercial value chains and processes across marketing, pricing, sales, customer engagement, product launches, and commercial planning. 

• Digital and enterprise platforms such as Salesforce, SAP S/4HANA, DTP, Lynx, Cropwise, CRM, e-commerce, content, data, and analytics solutions. 

• Business value measurement, including investment appraisal, benefits tracking, ROI, adoption metrics, and product performance reporting. 

• Data privacy, cybersecurity, regulatory, and responsible AI considerations affecting digital product deployment across multiple markets. 

Capabilities 

• Strategic and commercial thinking: Connects customer and business needs to product choices, while understanding value drivers, trade-offs, and market dynamics. 

• Product judgement: Makes practical, timely decisions using evidence; balances user value, business impact, technical feasibility, cost, risk, and speed. 

• Influence without authority: Builds alignment across regional, country, global, and cross-functional stakeholders through clear logic, data, and constructive challenge. 

• Customer and grower empathy: Uses direct insight to understand needs, behaviours, and adoption barriers, and converts that understanding into product decisions. 

• Delivery and people leadership: Creates clarity, holds teams accountable for outcomes, coaches others, and maintains momentum through ambiguity and competing priorities. 

• Cross-cultural collaboration: Builds trust across diverse AMEA markets and adapts communication and delivery approaches without losing strategic consistency. 

Critical Success Factors & Key Challenges 

Critical Success Factors (24-month horizon) 

• Assigned product roadmaps are aligned to AMEA and country commercial priorities, with transparent decisions, approved business cases, and clear ownership. 

• Priority product launches or major enhancements are delivered with validated user and business value, appropriate quality, and effective market readiness. 

• Adoption and value-realisation targets are agreed, measured, and actively managed, with evidence of improved customer experience or commercial process performance. 

• Product governance and reporting provide stakeholders with reliable visibility of investment, delivery status, risks, adoption, benefits, and product health. 

• Country teams, global platform owners, and product squads work to shared priorities with dependencies and decisions resolved in a timely manner. 

• Business Analysts and product team members show measurable growth in product thinking, stakeholder engagement, analysis quality, and delivery discipline. 

Key Challenges 

• Balancing regional standardization and platform reuse with diverse country processes, customer needs, regulations, and levels of digital maturity. 

• Prioritizing limited investment and delivery capacity across competing country, regional, functional, and global demands. 

• Driving adoption and sustained behaviour change when the product depends on new commercial processes, data quality, local capability, or customer trust. 

• Integrating global and regional platforms while managing legacy systems, technical dependencies, cybersecurity, privacy, and regulatory constraints. 

• Maintaining delivery momentum and measurable value while requirements, market conditions, and stakeholder priorities evolve. 

Qualifications

Education B.tech/MBA,

12+ years of relevant experience in digital product management, commercial transformation, business analysis, or technology-enabled business change, with direct responsibility for product outcomes. 

Additional Information

Innovations 

The employee may, as part of the role and through multifunctional teams, participate in the creation and design of innovative solutions, contributing to inventions, designs, product work, know-how, copyrights, software, and other intellectual assets.