Full-Time

Director – Strategic Product Management

Confirmed live in the last 24 hours

Health-ecommerce

Health-ecommerce

51-200 employees

Online retailer for health and wellness products

Healthcare
Consumer Goods

Compensation Overview

$150k - $180kAnnually

+ Bonus

Senior, Expert

Remote in USA

100% remote within the United States.

Category
Product Management
Product Strategy
Product
Required Skills
Product Management
Data Analysis
Requirements
  • Minimum of 7-10 years of product management experience focusing on site optimization
  • Hands-on experience with A/B testing and customer journey mapping
  • Cross functional relationship building, communications, and partnering are critical to the success of this position
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Background in Continuous Improvement, Customer Care, or previous E-commerce experience
Responsibilities
  • Strategic thinker and passionate about providing the best customer experience while being innovative and scrappy. Intuitional in understanding customer needs while shopping online.
  • Hands-on with Funnel Analytics and utilization of data to identify opportunities to improve customer experience and key metrics, specifically, Conversion and Retention.
  • Responsible for customer journey and conversion across both FSAStore and HSAStore.
  • Work closely with Marketing on key metrics like conversion and retention (owns conversions while Marketing owns retention, but both are shared metrics).
  • Create and maintain a prioritized roadmap for Site Optimization which includes specific focus on conversion, retention, and customer journey improvements with input from Marketing and other stakeholders.
  • Ability to work closely with Analytics as well as be hands-on as needed to understand Funnel Analytics, Session Replay analytics, Conversion & Retention ML Models etc to identify customer pain points and conversion drivers.
  • Work with Consumer Research (as needed but at least annually) to conduct focus groups and/or survey(s) to identify opportunities to improve customer journey and customer experience.
  • Responsible for overall execution of Site Optimization Roadmap across FSA and HSA.
  • Work with UI/UX to clearly define mock-ups for proposed improvements in customer journey, ways to test it (A/B Testing set-up working with Marketing), ways to implement it (working with Engineering) and ways to measure it (working with data/BI team).
  • Have a pulse on ecommerce customer experience/journey improvements in the industry as customers “expect” certain experiences as table-stakes. Help understand and prioritize them with the stakeholders balancing them with new/innovative ideas.
  • Manage, Coach, Mentor Product Owners and Junior Product Managers

Health E Commerce operates as an online retailer focused on consumer health and wellness products. It simplifies the process for consumers to shop for and understand health and wellness benefits, particularly those covered by pre-tax benefits and Medicare Advantage plans. The company serves employees in corporate wellness programs and the 100 million Americans eligible for pre-tax benefits through its flagship brand, WellDeserved, which is a direct-to-consumer platform that helps employees utilize their wellness rewards. Health E Commerce generates revenue by selling health products on its e-commerce sites, including FSAstore.com, and has a private label line called Caring Mill that donates a portion of sales to the Children's Health Fund. The company differentiates itself by combining e-commerce with a focus on wellness benefits and charitable contributions. Its goal is to make health and wellness benefits more accessible and understandable for consumers.

Company Stage

Series A

Total Funding

$2.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

9%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for telehealth services boosts Health E Commerce's market opportunities.
  • The rise of corporate wellness programs expands the potential of WellDeserved.
  • FSA deadline tool helps consumers maximize pre-tax benefits, increasing platform engagement.

What critics are saying

  • Increased competition from similar e-commerce platforms threatens market share.
  • Direct-to-consumer telehealth services may bypass traditional e-commerce platforms.
  • Potential regulatory changes could affect product eligibility and sales.

What makes Health-ecommerce unique

  • Health E Commerce simplifies health benefits shopping with its flagship brand, WellDeserved.
  • The company offers a unique private label, Caring Mill, supporting charitable causes.
  • Health E Commerce collaborates with telehealth providers like Rex MD and Winona.

Help us improve and share your feedback! Did you find this helpful?