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Red Bull

Manufactures and markets energy drinks

Event Vehicle Driver - And DJ

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMelbourne VIC, AustraliaNo salary listedIn-person

About the Job

Requirements

  • Must be available to work weekends.
  • Must have a valid Australian driver's license.
  • Must have strong organization, time management, and people-management skills.
  • Must be able to adapt to challenging situations and make important decisions quickly.
  • Must be physically fit and comfortable with manual handling.
  • Must have DJ experience and be comfortable using CDJ 900/2000s and a DJM 750 Mixer.
  • Must be qualified to work in Australia and may be required to provide evidence of this to comply with the Migration Act 1958 (Cth).

Responsibilities

  • Support a variety of Red Bull events by operating the event vehicle, planning activities, and reporting on program success in a timely manner.
  • Identify new productive uses and opportunities for the event vehicle that support business functions and align with state and national strategic priorities.
  • Support third-party events by planning with organizers, liaising with them, and representing the brand at events.
  • Keep cold cans available as part of the event vehicle program.
  • Build the event vehicle's local social following by planning and capturing images, stories, and activities and sharing them on managed social channels.
  • Identify new networks, events, and scenes where the vehicle can engage consumers in line with the state Sales and Marketing plan, with a focus on 18–24-year-olds and priority audiences.
  • Develop creative uses of the vehicle, proactively coordinate with cross-functional counterparts to execute opportunities aligned with state strategy, and collaborate on ideas such as athlete projects to create engaging consumer experiences.
  • Manage vehicle service schedules, ensure vehicle operators complete required training, and conduct regular vehicle audits to identify and arrange necessary repairs or servicing.
  • Source DJs for contractor-based vehicle operations as needed.
  • Update the state marketing planner with an annual overview of event and vehicle commitments to support efficient resource allocation.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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