Global Digital Manager

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE ROLE....

As the Global Digital Manager, your role is to develop, deliver and present best in class digital solutions for our global clients, and help them in their digital transformation.

Digital solutions are both short term (e.g. campaign digital strategy and platform guidebooks) and medium/long term (e.g. digital business development/ transformation and both cross-brands and brand dedicated). You will be an integral part of the client servicing team, directly leading digital conversations with senior global clients, working across 2 global FMCG clients, 1 of them a recent Power of One win. 

Clients are looking to us for our expertise to accelerate their digital efforts. Your role involves collaborating with our coordination team to deliver best practices and innovative solutions to local market teams, while also supporting the digital activation hub with the latest insights and thought leadership.

Responsibilities

ABOUT THE WORK....

• Strategy & Execution:Develop comprehensive global digital marketing strategies. This includes best practice guidebook across various channels such as social media, programmatic advertising, online video and influencers, as well as supporting the creative agency on formats that drive best performance in media
• Global Partnership coordinationEnsure global JBP partnership commitments are met and establish strong working relationships with global partners to drive best practices and innovation
• Regional Coordination:Work collaboratively with local market teams to support them with digital toolkits and strategic guidance, ensuring consistent execution of global strategies across all regions.
• Performance Tracking:Monitor the performance of digital marketing efforts by defining Key Performance Indicators (KPIs) and collecting feedback from local teams to facilitate ongoing optimization.
• Innovation & Best Practices:Advocate for best practices in digital content and platforms, and explore opportunities to drive innovation and enhance customer experiences.

Qualifications

WHAT YOU NEED TO SUCCEED....

• Digital Strategy experience from digital or media agencies in a client facing role (client-side digital roles also applicable)
• Client Management experience 
• Strong Written and Oral Presentation skills (this will be a client facing role) 
• Strong understanding/ practical experience of the digital landscape: platforms features and connections (e.g. DV360, Google Campaign Manager, Meta Ads manager) as well as digital audiences (1st, 2nd and 3rd party data signals, contextual capabilities) 
• Global (CPG) experience preferred but not essential 

#LI=MP1

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).