Full-Time

Ecommerce Coordinator

Fanatics Collectibles

Posted on 7/3/2025

Fanatics

Fanatics

10,001+ employees

China-based licensed sports merchandise retailer

No salary listed

London, UK

In Person

Category
Operations & Logistics (1)
Requirements
  • Bachelor’s degree, in Business, Marketing, Computer Science or related fields
  • 1-3 year’s experience in eCommerce operations, management or marketing
  • Experience with ecommerce platforms and content management systems, preferably Shopify
  • Strong understanding of eCommerce performance metrics
  • Highly organised with an exceptional attention to detail
  • Ability to work in an ever changing fast-paced environment, closely with a diverse group of people
  • Resourceful and self-starter with strong problem-solving skills
  • Familiarity with tools such as Akeneo, Amplitude and Shopify a plus
  • French, German or Italian as a second language a plus
  • Customer-focused mindset to drive towards delivering a smooth and seamless shopping experience
Responsibilities
  • Manage and Create Product Listings: Accurately create and maintain product listings for Topps.com through use of the Product Information Management (PIM) system and eCommerce admin tools (Shopify), ensuring all content is up-to-date and correct. This includes weekend launches throughout the year, coverage is handled on a rotating basis with other team members.
  • Daily Quality Assurance: Perform daily quality assurance checks on the website, promptly identifying and correcting any errors or issues to maintain an exceptional customer experience.
  • Troubleshoot Operational Issues: Identify, troubleshoot, and escalate operational issues by submitting tickets and collaborating with the engineering team. Ensure thorough testing and sign-off on any implemented solutions.
  • Site Performance & Customer Behaviour Analysis: Regularly analyse website data, including customer behavior and performance metrics, to identify trends and areas for improvement. Use these insights to optimise site functionality and drive overall business performance.
  • Product Knowledge & Assortment Management: Develop a deep understanding of the full product assortment and its key attributes to ensure accurate product descriptions, features, and benefits are reflected on the website.
  • Manage Promotions & Discounts: Oversee the creation, implementation, and monitoring of promotional discounts across the site. Ensure that promotions align with business objectives and are accurately reflected on product pages. Review usage to spot potential abuse and make recommendations to the business.
  • Cross-functional Collaboration: Work closely with order management and fulfillment teams to ensure smooth data transfer of product and order details, facilitating a seamless customer journey from purchase to delivery.
  • Fraud Prevention & Risk Management: Monitor transactions for fraudulent activity, collaborating with the fraud prevention team to implement necessary actions and tools that protect the site and customers.
  • Performance Monitoring & Reporting: Track site performance KPIs, such as load times, page views and conversion rates to make informative decisions on key product detail changes.
  • Industry Trend Monitoring: Stay up to date with the latest eCommerce and collector trends, including technological advancements, best practices, and competitor activity, to relentlessly enhance the user experience.

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$5.2B

Headquarters

Huangpu, China

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • China's underserved licensed sports merchandise market offers significant TAM expansion opportunity.
  • Fanatics Betting & Gaming and Markets verticals create recurring revenue and customer lifetime value.
  • 300+ global sports organization partnerships provide exclusive content and merchandise sourcing advantages.

What critics are saying

  • Alibaba's Taobao/Tmall control 70% China sports e-commerce with exclusive NFL/NBA deals.
  • Topsports private-label soccer jerseys undercut Fanatics' premium pricing via local manufacturing.
  • US-China tariffs escalate to 50% on apparel, crippling cross-border component flows.

What makes Fanatics unique

  • Vertically-integrated v-commerce platform combines real-time manufacturing, data analytics, and supply chain control.
  • Hillhouse Capital partnership provides access to Topsports, JD.com ecosystem, and China retail expertise.
  • Multi-vertical ecosystem integrates merchandise, betting/gaming, studios content, and prediction markets for fan engagement.

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Benefits

Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.

Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.

Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.

Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.

Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.

Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.

Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.

Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.

Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.

Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.

Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.

Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.

Fanatics Family First - Afterall we are #OneFanatics. Put your family first with our paid maternity and paternity leave program, or take advantage of our infertility treatment reimbursement program to get the support you need while you try to grow your family.

IDEA - We invite you to join one of our Employee Resource groups, or celebrate and honor what’s most important to you through our IDEA (Inclusion, Diversity, Equality & Advocacy) floating holiday. We recognize diversity helps foster innovation, and people perform better when they can be themselves. Gender Affirmation Treatment reimbursement is available to employees.

Company News

CNBC
Sep 30th, 2025
Scorability raises $40M to transform recruiting

Scorability, a sports tech platform, raised $40 million in funding led by Bluestone Equity Partners, with participation from Fanatics and others. The startup, founded in 2023 by Brian Cruver, aims to modernize college sports recruiting. It has 1.2 million athletes and 3,000 college sports program users. Scorability is free for athletes, while colleges pay $10k-$40k annually. The platform simplifies recruitment by providing comprehensive data and AI-driven tools for coaches.

Instagram
Aug 25th, 2025
Black Sports Business Symposium on Instagram: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia"

417 likes, 21 comments - blacksportsbiz on May 30, 2024: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia".

Wall Street Journal
Dec 8th, 2024
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings

Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.

Sports Yahoo
Sep 12th, 2024
Fanatics Launching Events Division With Investment From IMG

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]

Fanatics, Inc.
Sep 12th, 2024
History — Fanatics Inc

What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin

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