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Full-Time

Associate Product Marketing Manager

Confirmed live in the last 24 hours

Showpad

Showpad

201-500 employees

Sales enablement platform for marketing teams

Data & Analytics
Enterprise Software

Entry, Junior

Boston, MA, USA

Requires in-office presence in Boston twice a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • A team player that excels at cross-functional collaboration and leadership.
  • Experience in product marketing, with a proven track record of understanding technology and converting technical features and functionality into business/solution value.
  • Experience in developing, testing, and refining company and product messaging and positioning.
  • Experience with creating company/product 1-sheeters, battlecards, and sales collateral and collaborating with revenue enablement.
  • Familiarity in executing Forrester Waves and Gartner Magic Quadrants, with a proven track record of success.
  • Strong project management skills, enabling the execution of multiple projects simultaneously and keeping stakeholders informed, with attention to detail.
  • Excellent interpersonal and communication skills—verbal, written, and presentation.
  • Strong critical thinking and analytical skills to convert data into insights and communicate them with the broader Showpad GTM, product, and executive teams.
Responsibilities
  • Help oversee the voice of the customer, competitive and market intelligence, tracking trends and developments in the enablement space, adjacent markets, and the broader marketing and sales tech landscape.
  • Monitor and analyze market trends and competitive offerings, distilling these inputs into actionable insights and concrete product improvement ideas to drive product strategy and inform the product team about solution gaps and differentiators.
  • Develop and refine ICP (Ideal Customer Profile) messaging and differentiation.
  • Develop value-oriented materials for each of our solution offerings and enable GTM teams on how to use them effectively.
  • Partner with our Product Marketing team on product releases, as well as our enablement team to ensure effective GTM enablement.
  • Help drive awareness of Showpad offerings, and expand analysts’ understanding of our company strategy, product vision, solution capabilities, customer focus, and partner ecosystem.
  • Help execute on Forrester Waves, Gartner Magic Quadrants, and IDC Market Scapes.
  • Help contribute to the positioning for the company and our vision for the market.

Showpad is a sales enablement platform that helps marketing and revenue teams improve their sales processes. It provides tools that give sales teams access to the content and training they need to effectively engage with buyers. The platform operates on a subscription basis, allowing businesses to pay for access to its features. Key features include sales content management, which helps teams find the right materials for different situations, seller effectiveness tools for training and coaching, and analytics that provide insights into performance. Showpad also supports over 65 integrations and offers implementation and ongoing support to ensure customers can effectively use the platform. The goal of Showpad is to empower sales teams to perform better and add value in their interactions with customers.

Company Stage

Series D

Total Funding

$159.5M

Headquarters

Ghent, Belgium

Founded

2011

Growth & Insights
Headcount

6 month growth

-12%

1 year growth

-17%

2 year growth

-21%
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Simplify's Take

What believers are saying

  • Recognition as a leader in the Forrester Wave™: Sales Readiness Solutions, Q4 2023 report, underscores Showpad's industry leadership and credibility.
  • The launch of new AI capabilities and automated question-based analytics dashboards demonstrates Showpad's commitment to innovation and continuous improvement.
  • Being named among Built In's Best Places to Work 2024 highlights a positive work environment, which can attract top talent and foster employee satisfaction.

What critics are saying

  • The competitive landscape of the sales enablement market is intense, with major players like Upland Software and Highspot posing significant threats.
  • Rapid technological advancements and the need for continuous innovation may strain Showpad's resources and operational capabilities.

What makes Showpad unique

  • Showpad's comprehensive suite of sales enablement tools, including content management, seller training, and analytics, sets it apart from competitors who may only offer fragmented solutions.
  • The platform's integration capabilities, with over 65 pre-configured integrations and an open API, allow seamless incorporation into existing workflows, unlike more rigid systems.
  • Showpad's recent AI innovations for training and coaching sales reps enhance its value proposition by helping sales teams become trusted advisors, a feature not commonly found in other platforms.

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