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Publicis Groupe

Runs advertising and digital transformation services

Audiovisual Strategy Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • Strong knowledge of the audiovisual ecosystem, including television, connected TV, and digital video.
  • Experience in media, planning, buying, trading, strategy, business development, or related areas.
  • Strong client-facing and communication skills.
  • A commercial mindset and the ability to identify and develop business opportunities.
  • The ability to connect different capabilities and transform them into clear client solutions.
  • Strong analytical skills and confidence working with media, audience, and investment data.
  • A genuine interest in innovation, technology, data, content, and the evolution of audiovisual consumption.
  • A good understanding of media economics, investment, and negotiation.
  • A high level of English.
  • Employees are required to comply with obligations regarding information security and technologies, artificial intelligence use, quality and environmental management, integrity management, corruption prevention, and anti-bribery and anti-corruption policies, and to complete mandatory training courses, declarations, and compliance commitments in these areas.

Responsibilities

  • Identify new opportunities across the audiovisual ecosystem and translate them into tangible solutions for clients.
  • Combine capabilities across television, connected TV, digital video, data, technology, and content to build integrated audiovisual propositions.
  • Contribute to developing and evolving audiovisual products and solutions from initial concept through client implementation.
  • Explore new partners, technologies, formats, and capabilities that can add value for clients.
  • Challenge established ways of working and seek more effective ways to plan, activate, and measure audiovisual investment.
  • Understand clients' business and communication challenges and translate them into audiovisual opportunities and solutions.
  • Participate actively in client conversations, presentations, pitches, and strategic projects.
  • Collaborate with agency teams to identify opportunities where audiovisual innovation can generate additional value.
  • Explain complex audiovisual capabilities in a simple, compelling, and commercially relevant way.
  • Contribute to growing the audiovisual offering by identifying opportunities and turning ideas into propositions that can be activated with clients.
  • Maintain a deep understanding of the evolving audiovisual market, including broadcasters, streaming and connected TV environments, digital video, data, technology, and content partners.
  • Build strong relationships with media owners and strategic partners to understand their capabilities and identify new opportunities.
  • Connect external market innovation with internal expertise to create differentiated audiovisual solutions.
  • Work collaboratively with planning, trading, strategy, data, content, and other specialist teams.
  • Contribute to television and connected TV negotiations and investment strategies.
  • Analyse audiovisual plans and identify opportunities to improve efficiency and effectiveness.
  • Monitor market dynamics, costs, audiences, and investment trends to support strategic and commercial decisions.
  • Ensure media opportunities and negotiated conditions are converted into meaningful advantages for clients.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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