Full-Time

Marketing Manager

Updated on 12/1/2024

Gesture

Gesture

51-200 employees

Online platform for sending gifts easily

Consumer Software
Consumer Goods

Mid

New York, NY, USA

Position is non-remote and requires in-office presence.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Marketing
Google Analytics
Requirements
  • Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C, and B2B customers. Minimum of 3 years in marketing, with leadership experience preferred.
  • Bachelor’s degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are a plus.
  • Expertise in digital marketing, including SEO/SEM, email marketing, social media, and online paid advertising.
  • Ability to develop strategic marketing plans and analyze data to optimize ROI, CAC, and ROAS.
  • Experience in leading teams, managing projects, and collaborating with design and content teams.
  • Strong verbal and written skills for effective presentations and stakeholder engagement.
  • Proven ability to develop innovative marketing campaigns and establish a strong brand identity.
  • Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems).
  • Experience or understanding of the e-commerce industry is desirable.
Responsibilities
  • Create and execute marketing strategies to enhance brand visibility and market share.
  • Oversee and coordinate with marketing agencies to ensure alignment with company goals and efficient use of resources.
  • Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness.
  • Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads.
  • Manage the marketing budget to maximize ROI and optimize CAC and ROAS.
  • Build and maintain relationships with partners, vendors, and media agencies; monitor competitors.
  • Conduct analyses to inform new opportunities and optimize marketing efforts.
  • Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on strategies.
  • Prepare and deliver marketing presentations to stakeholders.
  • Lead the development of creative concepts and branding initiatives that differentiate our products and services in the market.

Gesture.vip simplifies the online gifting process, making it easy for individuals and businesses to send gifts. Users can browse a curated selection of gifts, from flowers to personalized experiences, and complete their purchase through a user-friendly online platform. Gesture.vip partners with various vendors to offer a diverse range of options, generating revenue through direct sales and service fees. Unlike traditional gift-giving, Gesture.vip aims to make the experience more enjoyable and less complicated, addressing common challenges in the gifting market. The company's goal is to enhance the gifting experience for all occasions and recipients.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$2.5M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

66%

1 year growth

57%

2 year growth

200%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent growth funding from Decathlon Capital Partners indicates strong financial backing and potential for expansion.
  • The $1M raised for its on-demand gifting app highlights investor confidence and the platform's innovative approach.
  • Gesture.vip's focus on both individual consumers and businesses broadens its market reach and revenue potential.

What critics are saying

  • The competitive e-commerce and digital gifting market requires continuous innovation to stay ahead.
  • Reliance on vendor partnerships could pose risks if key partners withdraw or fail to meet quality standards.

What makes Gesture unique

  • Gesture.vip simplifies the gifting process to the level of ordering takeout, a unique approach in the online gifting market.
  • The platform's user-friendly interface and curated selection of gifts set it apart from traditional, more cumbersome gift-giving methods.
  • Gesture.vip's business model, which includes partnerships with various vendors and a combination of direct sales and service fees, ensures a steady revenue stream and diverse offerings.

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