Full-Time

Marketing Manager

Confirmed live in the last 24 hours

Gesture

Gesture

51-200 employees

Online platform for sending gifts easily

Consumer Software
Consumer Goods

Mid, Senior

No H1B Sponsorship

New York, NY, USA

Position is non-remote and non-hybrid, requiring in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Marketing
Data Analysis
Requirements
  • Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C, and B2B customers.
  • Minimum of 3 years in marketing, with leadership experience preferred.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • An advanced degree or relevant certifications are a plus.
Responsibilities
  • Create and execute marketing strategies to enhance brand visibility and market share.
  • Oversee and coordinate with marketing agencies to ensure alignment with company goals and efficient use of resources.
  • Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness.
  • Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads.
  • Manage the marketing budget to maximize ROI and optimize CAC and ROAS.
  • Build and maintain relationships with partners, vendors, and media agencies; monitor competitors.
  • Conduct analyses to inform new opportunities and optimize marketing efforts.
  • Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on strategies.
  • Prepare and deliver marketing presentations to stakeholders.
  • Lead the development of creative concepts and branding initiatives that differentiate our products and services in the market.

Gesture.vip simplifies the online gifting process, making it easy for individuals and businesses to send gifts. Users can browse a curated selection of gifts, from flowers to personalized experiences, and complete their purchase through a user-friendly online platform. The company partners with various vendors to offer a diverse range of options, generating revenue through direct sales and service fees. Gesture.vip stands out by addressing common challenges in traditional gift-giving, aiming to make the experience more enjoyable and less complicated for everyone.

Company Stage

Seed

Total Funding

$2.5M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

77%

1 year growth

61%

2 year growth

207%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized gifts boosts Gesture.vip's market potential in 2023.
  • Corporate gifting budgets rose by 25% in 2023, benefiting Gesture.vip's business model.
  • Mobile commerce growth emphasizes the importance of Gesture.vip's mobile platform.

What critics are saying

  • Competition from Amazon and Etsy threatens Gesture.vip's market share.
  • Subscription-based gifting services may divert customers from Gesture.vip.
  • Economic downturns could reduce consumer spending on non-essential gifts.

What makes Gesture unique

  • Gesture.vip simplifies gifting, making it as easy as ordering takeout.
  • The platform offers a curated selection of gifts for every occasion and recipient.
  • Gesture.vip partners with vendors, providing diverse gifts and experiences.

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